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Job Description (JD) – Regional Sales Manager (RSM)
Position
Regional Sales Manager (RSM)
Location
Chennai, Tamil Nadu
Industry
FMCG – Food
Experience
10–15 Years
Reporting To
National Sales Manager / Sales Head
About the Role
We are seeking an experienced and result-oriented Regional Sales Manager (RSM) to lead and drive sales operations for the assigned region. The ideal candidate should have strong FMCG Food industry experience, extensive distributor management expertise, and a proven track record of delivering sales growth, market expansion, and team leadership.
Key Responsibilities
- Drive regional sales performance and achieve monthly, quarterly, and annual sales targets.
- Develop and implement sales strategies to increase market share and revenue.
- Manage and strengthen distributor and channel partner networks across the region.
- Appoint new distributors and expand market coverage in identified territories.
- Lead, mentor, and develop Area Sales Managers, Territory Sales Officers, and field sales teams.
- Monitor primary and secondary sales performance and ensure target achievement.
- Ensure effective execution of trade marketing activities, promotions, and product launches.
- Analyze market trends, competitor activities, pricing strategies, and customer requirements.
- Maintain optimal stock levels and ensure efficient supply chain coordination.
- Conduct regular market visits to review distributor operations and sales team performance.
- Prepare sales forecasts, business plans, and periodic MIS reports for management review.
- Ensure collection efficiency and adherence to company policies and processes.
Desired Candidate Profile
- Graduate in any discipline; MBA in Marketing preferred.
- 10–15 years of sales experience in the FMCG Food industry.
- Minimum 3–5 years of experience as an Area Sales Manager or Regional Sales Manager.
- Strong understanding of General Trade, Modern Trade, and Distributor Management.
- Proven track record of achieving sales targets and driving profitable growth.
- Excellent leadership, negotiation, and relationship management skills.
- Strong analytical and business planning capabilities.
- Willingness to travel extensively across the assigned region.
Key Skills
- Regional Sales Management
- FMCG Food Sales
- Distributor Management
- General Trade (GT)
- Modern Trade (MT)
- Channel Sales
- Team Management
- Business Development
- Market Expansion
- Trade Marketing
- Sales Forecasting
- Key Account Management
- Territory Management
Compensation
CTC: As per company standards and candidate experience.
Preferred Industry
FMCG Food, Packaged Foods, Snacks, Dairy Products, Beverages, Frozen Foods, Bakery Products, or related Food & Beverage sectors.
interested kindly send your resume to jobs@banyantalenthr.co
mor whats app to 861012671
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