Associate Director – Brand Marketing Full Time

Role Overview

As an Director / Associate Director – Brand Marketing, you will lead the strategic direction, execution, and evolution of the brand across the education technology ecosystem. This role will own end-to-end brand strategy, integrated campaigns, and storytelling to strengthen brand equity, drive awareness, and support long-term growth across key audiences including educators, institutions, administrators, and learners.

You will work closely with senior leadership and cross-functional teams to ensure brand alignment with business objectives, product strategy, and go-to-market initiatives.

Key Responsibilities

Brand Strategy & Leadership

• Define, evolve, and champion the company’s brand vision, positioning, and value proposition across all channels and touchpoints.
• Ensure consistent and compelling brand expression that resonates with educators, learners, institutions, and partners.
• Act as the brand custodian, setting guidelines and best practices across teams and agencies.

Integrated Campaigns & GTM

• Lead the strategy and execution of large-scale, integrated brand campaigns across digital, social, content, events, and partnerships.
• Align brand initiatives with product launches, business priorities, and go-to-market strategies.
• Drive high-impact storytelling that builds credibility, trust, and differentiation in the market.

Content & Creative Excellence

• Oversee the creation of high-quality brand assets including videos, websites, presentations, case studies, thought leadership, PR, and social content.
• Lead internal creative teams and manage external agencies to ensure brand consistency, quality, and innovation.
• Establish creative standards and ensure excellence across all executions.

Analytics, Measurement & Optimization

• Define and own brand KPIs, track brand health metrics, and measure campaign effectiveness.
• Use data and insights to continuously optimize messaging, audience targeting, and channel mix.
• Present performance insights and recommendations to senior stakeholders.

Cross-Functional & Stakeholder Collaboration

• Partner closely with Product, Growth/Performance Marketing, Content, Sales, Customer Success, and Events teams to drive cohesive brand and GTM efforts.
• Support major initiatives including conferences, enterprise pitches, product rollouts, and RFP responses with tailored brand narratives.
• Influence senior leadership through strong strategic thinking and clear communication.

Experience & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 8–10 years of experience in brand marketing, integrated marketing, or strategic marketing roles.
• Strong background in edtech, SaaS, consumer tech, or mission-driven organizations preferred.
• Proven ability to lead large-scale brand initiatives that drive awareness, engagement, and business impact.
• Exceptional storytelling skills with the ability to simplify and communicate complex educational or technical concepts.