Dy Manager Product Planning Full Time NEW

Role Purpose

Drive category growth and portfolio strategy for kitchen appliances by developing consumer-centric product roadmaps, differentiated propositions, and profitable SKU portfolios across channels. Work cross-functionally with R&D, Manufacturing, Sales, Marketing, and Service teams to ensure successful product planning, launch execution, and lifecycle management for V-Guard and Sunflame brands.

Key Responsibilities

• Build periodic intelligence on category trends, competition, consumer behavior, pricing, and channel dynamics.
• Translate insights into strategic inputs for segmentation, positioning, PRM development, GTM strategy, and marketing planning.
• Develop short-term, mid-term, and long-term product roadmaps for key kitchen appliance categories.
• Ensure clear product differentiation across price tiers and channels.
• Manage SKU portfolio planning, lifecycle management, and phase-outs.
• Develop target consumer propositions and channel-specific variants to maximize market reach and minimize trade conflict.
• Collaborate with Key Account Managers and Sales teams on product positioning, targets, pricing, and schemes.
• Work closely with R&D and Manufacturing teams to convert product concepts into commercially viable SKUs.
• Ensure timely product development milestones and launch execution.
• Work with Commercial, Costing, and Sales teams to finalize pricing strategies, trade payouts, and schemes.
• Monitor SKU-level profitability and recommend corrective actions.
• Enable Product Marketing and Digital Marketing teams with insights for marketing campaigns and customer engagement.
• Support product launch planning and sales enablement.
• Identify emerging consumer needs, technology trends, and new business opportunities.
• Collaborate with startups and ecosystem partners to explore IoT-enabled and next-generation appliance solutions.

Qualifications

Bachelor’s degree in Engineering preferred

MBA

Experience

4-6 years of experience in Product Planning, Product Management, or Category Management in the consumer appliances or consumer durables industry. Experience in multinational or reputed consumer brands preferred.

Key Skills

· Product Strategy & Roadmapping

· Market & Consumer Insights

· Pricing & Profitability Management

· Cross-functional Stakeholder Management

· Strong Communication & Business Writing Skills

· Analytical and Strategic Thinking