Martech Specialist Full Time NEW

Location: Sector 63, Noida

CTC- Upto 7LPA

Experience: 2–5 Years

Mode-Onsite

About Backdropsource

Backdropsource is a leading global provider of high-quality custom backdrops, banners, and

display solutions for events, exhibitions, studios, and retail environments. Serving customers

across multiple countries, we cater to a diverse audience including event planners,

photographers, corporates, and eCommerce businesses. As a fast-growing, performance-driven

brand, our focus is on scaling revenue through data-led marketing, seamless user experiences,

and strong digital infrastructure. With increasing investments in paid media and global

expansion, we are building a robust MarTech ecosystem to power accurate tracking, better

attribution, and smarter growth decisions.

Role Overview

We are looking for a MarTech to bridge the gap between marketing, data, and engineering. This

role focuses on building, managing, and optimizing the marketing technology stack, ensuring

accurate tracking, seamless integrations, and scalable growth systems. You will play a key role

in enabling data-driven marketing decisions, improving attribution, and accelerating campaign

performance.

Key Responsibilities

A . Tracking & Analytics Implementation

1. Set up and manage:

○ Google Tag Manager (GTM)

○ Google Analytics 4 (GA4)

○ Meta Pixel, Google Ads tags, and other tracking scripts

2. Implement:

○ Event tracking (clicks, conversions, funnels)

○ Enhanced ecommerce tracking

3. Ensure accurate cross-platform attribution

B. MarTech Stack Management

● Own and optimize tools such as:

○ Analytics platforms (GA4, Mixpanel, Amplitude)

○ CRM tools (HubSpot, Salesforce, etc.)

○ CDPs and attribution tools

● Integrate tools across:

○ Website ○ Ad platforms

○ CRM systems

C. Data & Attribution

● Build and maintain:

○ Marketing dashboards

○ Attribution models (first-touch, last-touch, multi-touch)

● Ensure data accuracy and consistency across platforms

● Identify data gaps and fix tracking issues

D. Conversion Rate Optimization (CRO) Support

● Work with marketing team to:

○ Set up A/B tests (landing pages, creatives, funnels)

○ Track experiment performance

● Provide insights to improve: ○ Conversion rates

○ User journey

E. Automation & Integrations

● Build workflows using tools like:

○ Zapier / Make (Integromat)

○ Webhooks / APIs

● Automate:

○ Lead flows

○ Campaign triggers

○ Reporting

F. Campaign Enablement

● Support marketing teams with:

○ Pixel setup & validation

○ Conversion tracking

○ Audience syncing (CRM → Ad platforms)

● Ensure campaigns are data-ready and scalable

Required Skills

● Strong experience with:

○ Google Tag Manager (Web & Server-side preferred)

○ Google Analytics 4 (GA4)

● Understanding of:

○ Event tracking & data layers

○ Attribution models

○ Marketing funnels Technical Skills

● Basic knowledge of:

○ HTML, CSS, JavaScript

● Experience with:

○ APIs & webhooks

○ Data tools (BigQuery is a plus)

Tools (Good to Have)

● Mixpanel / Amplitude

● HubSpot / Salesforce

● Segment / RudderStack

● Looker Studio / Tableau