Define and drive the strategic vision for the Product Practice and Centre of Domain Excellence supporting global digital advertising sales operations.
Analyze market trends, platform updates, competitor strategies, and advertiser behavior to continuously evolve sales playbooks and positioning strategies.
Translate product evolutions into simplified business narratives and actionable seller guidance.
Partner with product, strategy, and business teams to identify emerging opportunities in AI-driven advertising, automation, measurement, privacy-first targeting, and omnichannel marketing.
Mentor senior stakeholders, managers, and SMEs on strategic storytelling and advanced product consulting.
Skill Set
Deep expertise across Google Ads ecosystem including Google Ads, DV360, SA360, Google Analytics, and Google Tag Manager.
Ability to articulate complex technical concepts into simple, persuasive narratives for non-technical audiences.
Proven track record of managing senior stakeholders and leading high-performing teams in a scaled sales or operations environment.
Proficiency in using AI-driven insights and sentiment analysis to drive communication mastery and business growth.
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