Associate Manager Events & Activation – 14261 Full Time NEW

The purpose of this role is to deliver, activations and promotional activities for GMR Aerocity Hyderabad and support on AeroCity community engagement

ORGANISATION CHART

GM Asset Management – Associate Manager – Events and Activations

Key Accountabilities

Accountabilities Key Performance Indicators

• Develop a calendar of events for AeroCity community engagement.
• Planning, organizing, managing and coordinating for conducting various activations & events in different genres.
• Generation of ideas for the activations and temporary leasing round the year
• Responsible for on-ground execution and delivery of activations/events and leasing
• Engagement in partnerships, collaborations with AeroCity clients for activations/events
• Engaging with agencies and vendors for collaborated events
• Interfacing with key external stakeholders including existing and prospective clients for all matters related to facilitation of key GMR Personnel and other VIP guests during their visit to Aerocity.
• Co-ordination with third party operator of GMR Arena for tracking the financial performance (in terms of no: of events and revenue) and operational compliance during the conduct of events
• No. of activations, collaborated events executed on-ground as per conceptually planned and with all documentation and approvals in order.
• Engagement score. No of interactions and engagements (No. of VIP guests visit to Aerocity vs No. of visits facilitated and turnaround time.
• No: of events per annum:
• Annual Revenue:
• Planning and implementing the activities planned with attention to detail and time constraints.
• Look for, comparative and negotiate with different vendors
• Evaluate event’s success and report submission
• Comprehensive execution plans with collaborations, sponsorships for activations/events.

KEY ACCOUNTABILITIES – Additional Details

• Support the team in appointment of tenants, agencies, Vendors and other required consultants and award of related contracts and LOA.
• Co-ordinate in engaging internal stakeholders for carrying out promotion activities & temporary leasing
• Coordinate with internal teams Legal, P&C, Finance for smooth conduct of events & activities.
• Development of Engagement Letter, LOA, internal vetting process including legal, Coordination with external stakeholders for meeting the deliverables.
• Ensure internal approvals for business objectives from all stakeholders.
• Responsible for developing SOP’s and ensuring correct processes are in place with the assistance of legal & finance functions.
• Support the team in liaisoning with other departments like, Legal, Finance, Corporate Communication, Social Media, ALD teams for ALD activities
• Framing of responses, any article on AeroCity Hyderabad for website or internal communication.
• Updating MIS and Presentations for management Reviews
• Ensuring timely updation of MIS and management review presentations

EXTERNAL INTERACTIONS

• AeroCity clients
• Activation agencies, Vendors, Licensing agencies, GMR Arena Operator
• Not for Profit organizations, Voluntary Humanitarian organizations, etc.,

INTERNAL INTERACTIONS

• ALD Operations, Marketing, P&C, Finance & Legal
• Digital Marketing & Communications Team
• Airport teams, GMRVF

FINANCIAL DIMENSIONS

• No: of Events as per AOP
• Engagement of AeroCity clients
• No of Events & Revenue at Arena

Other Dimensions

 Network with agencies delivering the best experiential events in Hyderabad and other cities

 Exposure to working with Brands, Clients for collaboration.

 Network and exposure to engagement of agencies, vendors, etc.

 Exposure to Agreements / Contracts

Education Qualifications

MBA (Marketing) preferred but not necessary/ any graduation/ certification course in Hospitality/ tourism industries is added value.

Relevant Experience

 4 – 5 years of experience in events and Activations

 Excellent communication and inter-personnel skills

COMPETENCIES