Business Development – North Zone Full Time

This Position reports to:

Sales Manager

What We Believe In

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration – combined with a focus on diversity, inclusion, and equal opportunities – are key drivers in our aim to empower everyone to create sustainable solutions. That’s our story. Make it your story.

Your Role And Responsibilities

In this role, you execute sales & service work with low to medium complexity as per work instructions and in accordance with ABB standard processes, quality standards, and safety guidelines. Delivers quality customer service to satisfy customers.

The work model for the role is: .

This role is contributing to the ABB India, Smart Power. Electrification Business as Business Development Specialist for UPS Products – North India for FARIDABAD Region, India.

You will be mainly accountable for:

• Identify and acquire new business opportunities through networking, cold calling, and other lead-generation methods to expand the customer base and increase revenue growth.
• Build and maintain close relationships with existing and prospective clients, ensuring high customer satisfaction and long-term retention.
• Secure product approvals from leading Project Management Consultants, Electrical Consultants, and Architects across North India to penetrate key segments such as IT, ITES, Data Centers, and Healthcare.
• Lead the North Zone sales team, analyze market trends and competitor strategies, and leverage effective communication, technical knowledge of UPS products, and business acumen to grow regional sales aggressively.

Qualifications for the role:

• Minimum 15 years of experience in the UPS industry, with deep knowledge of the North India UPS market and key industry segments.
• Demonstrated ability to generate new business leads through cold calling, networking, and field campaigns to expand market presence.
• Effective communication and presentation skills, along with solid technical knowledge of UPS products and relevant market segments.
• Demonstrated capability to lead and manage a sales team, ensuring the team meets defined KPIs and business targets.
• Ability to conduct market analysis and competitor assessment to identify new business opportunities and sales potential.
• Solid understanding of customer requirements and market dynamics to develop effective sales strategies.
• Ability to analyze sales data and market trends to support informed decision-making and promote market development.

More About Us
ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions. The Division’s ABB Ability™ Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.

Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.

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