Assistant Manager – Performance Marketing Full Time

About the Role

We are looking for a high-ownership, data-driven performance marketer who thrives on scaling growth and solving complex acquisition challenges. As Assistant Manager – Performance Marketing, you will play a critical role in driving app installs, first orders, and user re-engagement through high-impact digital marketing campaigns.

This role is ideal for someone who enjoys owning numbers, running experiments, and scaling performance campaigns aggressively. You will work at the intersection of marketing, analytics, and product, using data and experimentation to unlock sustainable user growth.

If you enjoy moving fast, testing aggressively, and turning insights into scalable growth engines, this role is for you.

What You’ll O

wnUser Acquisition & Grow

• thDrive app acquisition and first-order growth through performance marketing channel
• s.Plan, launch, and scale campaigns across Google Ads (UAC, Demand Gen, Performance Max) and Meta Ads (Advantage+ App Campaigns, Sales campaigns
• ).Build scalable acquisition funnels focused on install → order conversio

n.
Campaign Strategy & Execut

• ionOwn the end-to-end lifecycle of campaigns from planning and setup to optimization and scali
• ng.Continuously test audience strategies, campaign structures, and bidding models to improve performan
• ce.Identify and unlock new growth opportunities across channe

ls.
Experimentation & Creative Itera

• tionRun rapid experiments across creatives, audiences, and messaging to unlock performance ga
• ins.Collaborate with creative teams to develop high-performing ad concepts and growth experime
• nts.Drive a strong test-and-learn culture within performance market

ing.
Data, Attribution & Measur

• ementObsess over install, order attribution, and performance measure
• ment.Track and optimize key metrics including CPI, CAC, conversion rates, ROAS, and
• LTV.Leverage insights from MMP platforms and analytics dashboards to improve campaign perform

ance.
Insights & Rep

• ortingBuild and maintain performance dashboards and campaign re
• ports.Translate campaign data into clear insights and actionable recommenda
• tions.Identify trends and opportunities by reading data in totality across marketing and product fu

nnels.

What We’re Loo

• king For2–3 years of experience in Performance Marketing / Growth Marketing / App M
• arketingHands-on experience managing campaigns
• across:Google Ads (UAC, Demand Gen, Performa
• nce Max)Meta Ads Manager (Advantage+ App Campaigns / Sales ca

mpaigns)
Expectations from

• the RoleHigh ownership mindset with the ability to drive campaigns inde
• pendentlyStrong comfort with data and numbers with the ability to analyze performan
• ce deeplyAbility to translate campaign data into meaningful insights an
• d actionsFast decision-making ability in a dynamic and rapidly evolving en
• vironmentHigh learning agility and curiosity to experiment with new s
• trategiesStrong communication and collaborati

on skills
Tools You’ll

• Work With
• Google AdsMeta A
• ds ManagerMMP platforms (AppsFlyer / Branch / Adjust o
• r similar)Excel / Goo
• gle SheetsMarketing & analytics

dashboards

What Makes This R

• ole ExcitingHigh ownership over growth and acquisi
• tion metricsOpportunity to scale campaigns impacting milli
• ons of usersFast-paced environment where experiments and ideas
• move quicklyWork closely with data, product, and
• growth teamsBuild expertise in scaling app growth through performan

ce marketing