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Job Requirements
- Lead the thinking on overall strategy, customer insighting, brand planning and budget management across the various geographies
- Develop annual and product specific brand promotion plans for various media
- Define and direct marketing programs for demand creation & lead generation
- Strategize and execute content development for the brand to build social presence and drive innovation to break the clutter & monotony in the category
- Develop the data-driven marketing infrastructure
- Plan and manage the execution of BTL activities through local leads in the regions – to get maximum ROI of marketing spends
Develop & manage relationships with creative and media agencies
Work Experience
6–8 years