City Operation Manager – Mumbai Full Time NEW

About the role:

We are seeking a highly motivated, resourceful, and street-smart to lead and execute on-ground BTL (Below-the-Line) marketing campaigns within the assigned city/geography. This

role is crucial for driving brand visibility and consumer engagement through localized activities in Residential

Welfare Associations (RWAs) and societies. The Sr. BDM will be responsible for end-to-end campaign ownership,

team management, stakeholder relations, and ensuring operational excellence against strict timelines.

Job Description:

1. Campaign Strategy and Execution (On-Ground BTL Focus):

●​ Campaign Management: Lead the planning, execution, and management of various localized BTL

campaigns, including but not limited to:

○​ Lift Branding

○​ Gate Branding

○​ Flea Market participation

○​ Canopy Activities

○​ Door-to-Door Sampling

○​ Targeted WhatsApp Campaigns within RWA/Societies networks.

●​ Team Leadership: Manage, mentor, and guide a small team of 4-5 Business Executives to ensure

flawless campaign deployment and adherence to operational standards.

●​ Permissions and Negotiation: Proactively secure necessary permissions for executing activities within

societies/RWAs, utilizing strong negotiation and convincing skills to establish favorable terms.

●​ Vendor Network Management: Create and maintain a robust, reliable network of local vendors(logistics, printing, manpower, etc.) to support smooth campaign operations and manage vendor

relationships effectively.

2. Operational Excellence and Time Management:

●​ Logistics & Planning: Demonstrate sharp time management, on-field management, and strategic

logistical planning skills to ensure all campaigns are executed precisely and strictly adhere to established

deadlines.

●​ Vigilance and Communication: Maintain extreme vigilance on all communication channels (emails,

WhatsApp) to ensure rapid response and timely dissemination of critical information.

●​ Reporting & Analysis: Utilize strong Excel skills to create detailed campaign performance dashboards,

tracking key metrics, expenditure, and effectiveness for leadership review.

3. Stakeholder Management and Communication:

●​ Stakeholder Relations: Exhibit amazing stakeholder management skills, effectively balancing the needs

of internal teams, external vendors, and RWA/Society administrators.

●​ Interpersonal Collaboration: Possess amazing cross-functional interpersonal skills to coordinate

effectively with internal departments (e.g., Marketing, Sales, Finance) to ensure cohesive campaign

support.

●​ Conflict Resolution: Demonstrate strong conflict management and client escalation management skills,

acting as the primary point of contact for resolving on-ground issues swiftly and professionally.

●​ Communication Skills: Maintain excellent communication skills, both verbal and written, ensuring

clear, professional, and persuasive interaction with all parties.

4. Local Expertise and Network Building:

●​ Local Knowledge: Be exceptionally well-versed with the geography, demographics, and key societies of

the particular city.

●​ Rapport Building: Display excellent rapport building skills to establish long-term, trustworthy

relationships with key RWA personnel and local influencers.

●​ Language Fluency: Must speak the local language fluently to facilitate effective communication,

negotiation, and rapport building within the community.

●​ Local Residency: Must be currently residing in the same city to ensure immediate availability and deep

local understanding.

5. Ownership and Personal Attributes:

●​ Ownership: Demonstrate an extreme sense of ownership and responsibility over campaign success,

budget adherence, and team performance.●​ Multitasking: Ability to effectively multitask and prioritize simultaneous activities and projects under

pressure.

●​ Street Smartness: Possess a high degree of street smartness, demonstrating practicality, quick

decision-making, and adaptability in challenging field environments.