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Associate Manager – Onsite Campaign Management
Role Purpose:
The Associate Manager – Onsite Campaign is responsible for preparation, activation, delivery and
optimization of MAF Precision Media campaigns across various digital media channels. The role holder is also responsible for cross-functional teams (i.e. sales, ecommerce, onsite) alignment to deliver successful MAF Precision Media campaigns/ activations. He/she will also be responsible for monitoring campaign performance and effectiveness, feedback and coordinate
with yield manager to identify areas for improvement and perform optimization.
Role Details – Key Responsibilities and Accountabilities:
Campaign Management
• Activate and deliver digital campaigns across various platforms, from timeline management through to creative approval, trafficking, and troubleshooting
• Plan, coordinate, and execute onsite campaigns across various media channels
• Accountable for maximising budget utilisation & campaign ROAS performance
• Troubleshoot creative issues and monitor under/over delivery issues
• Track campaign status, identify and troubleshoot delivery issues, and review reporting data for quality assurance.
Optimization
• Monitor campaign performance and effectiveness, analyzing metrics and collaborate with yield
manager to develop actionable insights
• Measure and optimise campaigns using dashboards & analytics reports against delivery and KPI
objectives
Collaboration & Communication
• Contribute to digital operations processes, recommend updates and efficiencies. Educate teams,
schedules check-ins for ongoing maintenance, and help ensure adoption
• Drive collaboration with internal cross-functional teams and external partners to discuss campaign
setup (i.e., KPI goals), execution, QA, troubleshooting, and optimisation success.
• Responsible in documentation for approvals & ensure nothing is missed across multiple campaigns
running concurrently.
Human Capital Responsibilities
• Assist with the implementation of the performance management process by setting objectives,
monitoring performance, and provide constructive feedback and provide inputs to senior management
• Provide mentorship for the purpose of developing a continuous talent pipeline for key roles
• Provide inputs on training needs and coordinate with the HC department to ensure facilitation of
training requirements
• Develop and implement on the job-training for the team
• Provide inputs for the development of annual manpower plan
Ensure the implementation of MAF Retail’s corporate policies and relevant procedures
in the role.
Qualification, Experience & Skills:
Minimum Qualifications/education
• Bachelor’s degree
Minimum experience
• Minimum 4 years in the related function
• Preferably 3+ years in the retail/ media business or closely related industry
Skills
• Ability to self-manage & self-motive to learn new things
• A concrete understanding of the ad delivery processes
• Experiences in working with eCommerce environment/ CMS will be a plus
• Familiar with creative assets with a creative mind set
• Understanding of campaign workflow management tool
• Knowledge of technical market standards (ad-serving, SSP, DSP, etc.) is preferred
• Previous experience in a similar Digital Campaign Delivery/Performance Marketing role, gained in
either an agency or fast paced client-side environment.
• A good knowledge of social and digital marketing techniques, with a clear understanding of their
use and application.
• Experience of using web automation tools to automate workflow and streamline online processes.
• Familiarity with cloud-based project and work management platforms.
• Confident, clear communicator who can present and work with experienced senior stakeholders.
• Presentation and interpersonal skills, be organized with a keen eye for detail.
• Experience & knowledge in display formats, mediums and rich/native/app/video formats is a
must.
• Comfortable with Microsoft Excel and ability to consolidate information and work with multiple
data points.