Senior Manager – Marketing Technology & CRM Full Time

Role Purpose

To lead and manage the organization’s marketing technology (MarTech) and CRM strategy, ensuring seamless customer engagement, data-driven decision-making, and enhanced business performance. The role focuses on integrating digital platforms, optimizing CRM workflows, and enabling personalized customer journeys across B2C and B2B channels.

Key Responsibilities

1. CRM Management

• Oversee CRM platforms (Salesforce/HubSpot/Zoho or equivalent).
• Ensure data accuracy, segmentation, and automation for campaigns.
• Drive adoption of CRM tools across sales and marketing teams.

1. MarTech Strategy & Implementation

• Lead integration of marketing technology tools (automation, analytics, customer journey mapping).
• Partner with IT and digital teams to ensure smooth deployment and scalability.
• Evaluate and onboard new MarTech solutions to enhance customer experience.

1. Customer Engagement & Insights

• Design and execute campaigns leveraging CRM insights.
• Track KPIs such as acquisition, retention, and customer lifetime value.
• Provide actionable insights to sales and marketing leadership.

1. Stakeholder Collaboration

• Work closely with corporate sales, marketing, and operations teams.
• Manage vendor relationships and external technology partners.
• Ensure compliance with data privacy and governance standards.

1. Performance & Reporting

• Monitor ROI of MarTech and CRM initiatives.
• Present dashboards and reports to leadership on campaign effectiveness.
• Continuously improve processes based on feedback and analytics.

Candidate Profile

• 10–15 years of experience in CRM and MarTech roles, preferably in hospitality, travel, or consumer services.
• Strong knowledge of CRM platforms and marketing automation tools.
• MBA/PGDM in Marketing, IT, or related field.
• Excellent analytical, communication, and stakeholder management skills.
• Proven track record of driving customer engagement and digital transformation.