Head – Digital & Audience Growth Full Time NEW

Job Title: Head – Digital & Audience Growth (TV / Media / OTT)

Experience: 8–12 Years

Location: Hyderabad

Employment Type: Full-Time, Onsite

Role Overview

We are looking for a strategic and results-driven Digital & Audience Growth Leader with deep expertise in television, broadcast, and OTT ecosystems. This role will be responsible for driving large-scale digital growth, expanding content reach, and maximizing audience engagement across platforms.

The ideal candidate will have a strong background in promoting TV shows, channel properties, and OTT content, with a proven ability to scale digital viewership, brand visibility, and revenue through data-driven strategies.

Key Responsibilities

• Define and lead the overall digital marketing and audience growth strategy aligned with business and channel objectives
• Drive end-to-end digital campaigns for TV shows, serial launches, channel promotions, and special events
• Scale audience acquisition, engagement, and retention across platforms including YouTube, social media, OTT, websites, and mobile apps
• Lead video-first marketing strategies, focusing on content amplification and distribution
• Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, programmatic platforms) with a strong ROI focus
• Collaborate closely with content, programming, and creative teams to deliver high-impact storytelling and campaigns
• Own and grow YouTube channels and digital video ecosystems, including monetization strategies
• Develop and execute social media strategy, including influencer and celebrity-driven campaigns
• Analyze campaign performance using tools like Google Analytics and Ads Manager, and drive continuous optimization
• Build and strengthen brand presence across all digital touchpoints
• Lead, mentor, and scale a high-performing digital marketing team
• Manage budgets, external agencies, and vendor partnerships effectively

Required Skills & Expertise

• 8–12 years of experience in digital marketing within TV channels, media networks, or OTT platforms
• Strong understanding of media consumption trends, TRP dynamics, and digital audience behavior
• Proven expertise in performance marketing, SEO/SEM, and social media growth strategies
• Hands-on experience in YouTube growth, OTT promotions, and video content marketing
• Strong analytical mindset with the ability to drive data-backed decisions and ROI-focused campaigns
• Experience managing large-scale digital campaigns for entertainment content
• Excellent leadership, stakeholder management, and communication skills
• Ability to balance strategic thinking with hands-on execution

Preferred Qualifications

• Experience working with leading TV networks, media houses, or OTT platforms
• Exposure to celebrity/influencer-led campaigns and entertainment marketing
• Strong understanding of regional and national audience segmentation
• MBA in Marketing or related field (preferred)

Why This Role?

• Opportunity to lead high-impact digital growth for entertainment content at scale
• Work on TV shows, digital-first campaigns, and OTT content launches
• High-visibility role with direct impact on audience reach, brand growth, and revenue
• Leadership role with scope to build and scale a strong digital team