Senior Product Marketing Manager – Adobe Express Full Time NEW

Role Type: Individual Contributor

Reports To: Head of Product Marketing, India

The Opportunity

We are seeking a Senior Product Marketing Manager to lead product positioning, drive customer insights, and implement pivotal initiatives for Adobe Express in India. This role is ideal for a self-starter who thrives in a fast-paced environment and is passionate about crafting product narratives and driving adoption through data-driven marketing strategies. You will operate independently, collaborating cross-functionally to define and implement go-to-market strategies that resonate with India’s diverse customer segments, especially SMBs and creators.

What You’ll Do

• Define Product Positioning & Messaging

Craft compelling product narratives tailored to India’s key customer segments, with a focus on SMBs and creators.

• Customer Insights & Analytics

Identify high-impact product opportunities by conducting customer research and analyzing behavioral data across in-app usage, PLG funnels, paid media, SEO, and other digital touchpoints.

• Pivotal Initiative Execution

Drive execution of strategic programs, including content marketing, pricing strategies, and partnership-led campaigns to accelerate product adoption and engagement.

• Cross-functional Collaboration

Partner with product, growth, and marketing teams to ensure alignment on India-specific initiatives and feedback loops from customer insights.

• Marketing Activation Support

Contribute to the development of integrated marketing plans across owned, earned, and paid channels in collaboration with global and regional teams.

• Thought Leadership & Advocacy

Represent Adobe Express in customer conversations, industry forums, and internal partner discussions to advocate for India-specific needs and opportunities.

What You’ll Need to Succeed

• 8–12 years of experience in product marketing, growth marketing, or strategy roles in consumer or B2B tech companies.
• Proven ability to define product positioning and messaging that drives engagement and adoption.
• Strong analytical skills with experience in customer research, funnel analysis, and digital performance metrics.
• Experience implementing pivotal initiatives independently, with a bias for action and problem-solving.
• Excellent storytelling and communication skills, with the ability to translate complex concepts into simple, impactful narratives.
• Familiarity with India’s tech and creator ecosystem, and an understanding of how communities adopt and influence technology.
• Ability to work cross-functionally and influence without authority in a matrixed organization.

Why This Role Matters

This is a high-impact role where you’ll shape how Adobe Express is perceived and adopted in India. You’ll be at the forefront of driving product-market fit, influencing product strategy, and implementing initiatives that make a real difference for our users.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.