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HATIL is looking for Manager / Senior Manager – International Marketing (India Operations)
Job Description / Responsibility
Market Strategy & Business Development
- Develop and implement an annual business plan and marketing strategy tailored to the Indian market.
- Identify and evaluate potential cities and regions for entry, expansion, and distribution network setup.
- Conduct competitive benchmarking against Indian and international furniture brands.
- Forecast annual and quarterly sales targets; prepare budgets for Indian operations.
Sales & Distribution Management
- Establish and manage a strong network of distributors, dealers, and multi-brand outlets (MBOs) across Tier-1 and Tier-2 cities.
- Identify and onboard channel partners aligned with HATIL’s brand values.
- Monitor partner performance; provide training, support, and marketing collateral to achieve targets.
- Explore and manage Exclusive Brand Outlets (EBOs) and shop-in-shop concepts in high-footfall locations.
- Drive project sales by engaging architects, interior designers, hotels, and corporates for bulk contracts.
Brand Management & Communication
- Adapt global campaigns to suit Indian cultural context and consumer preferences.
- Plan and execute BTL activities: exhibitions (e.g., Index, AceTech), events, and residential welfare association meets.
- Oversee localization of catalogs, marketing materials, and digital content.
- Manage digital marketing initiatives for India, including social media presence and influencer collaborations.
Product Strategy & Feedback
- Gather market intelligence on product preferences, pricing sensitivity, and regional design trends.
- Liaise with product development teams in Bangladesh to suggest India-specific modifications.
- Monitor inventory levels to ensure optimal stock availability in the Indian supply chain.
Team Leadership & Coordination
- Build and lead a local sales/support team in India (if applicable).
- Coordinate with logistics and supply chain teams for timely delivery and installation.
- Ensure compliance with Indian import regulations, taxation (GST), and legal requirements.
Reporting & Analysis
- Prepare and present monthly reports on sales, market trends, competition, and ROI of marketing spends.
- Track KPIs such as market share, revenue growth, and brand awareness.
Educational Requirements
- Master of Business Administration (MBA) in Marketing
- Bachelor of Business Administration (BBA) in Marketing
- Fluent in Hindi (written and verbal) is must.
- Professional proficiency in English.
Experience Requirements
- 8 to 15 year(s)
- The applicants should have experience in the following business area(s):
- Travel Agent,Agro based firms (incl. Agro Processing/Seed/GM),Real Estate,Group of Companies,Furniture Manufacturer
Additional Requirements
- Strong understanding of Indian consumer psyche and regional diversity.
- Established network within the Indian furniture, dealer, and architect community (preferred).
- Willingness to travel extensively (100% within India).
- Excellent negotiation, communication, and presentation skills.
- Ability to work independently in a remote/matrix reporting structure.
- Data-driven mindset with proficiency in MS Office and CRM tools.
Job Location
India