Email Marketing Specialist Full Time NEW

At Movado Group, we are committed to building the strongest brands in the industry and we are passionate about what we do. Our people are fueled by a creative spirit and a drive for excellence that are reflected in every aspect of our business. We offer the watch industry a compelling strategic vision and track record of sustained growth and we offer our employees unparalleled opportunities for career advancement. We invite you to come share in our success. Our people are the cornerstone of business – we invite you to grow your career with us.

The Email Marketing Specialist will have an interest and eagerness to be the foundational owner of strategic planning framework and performance oversight for email marketing programs that impacts customer acquisition, retention, and reactivation strategies to drive the global business forward.

The ideal candidate will have experience on one or more ESPs to help establish performance benchmarks for KPIs, champion best practices across the organization, and implement lifecycle program frameworks to support and elevate brand identity and sales performance to support DTC channels.

Key responsibilities of this role include overseeing the execution of email marketing programs, ensuring campaign delivery aligns with strategic objectives and performance standards. In addition, this role will work along-side the brand creative teams, merchandising teams, and global digital marketing counterparts. This role is responsible for making data-driven decisions that impact customer lifecycle performance, revenue growth and marketing effectiveness.

Responsibilities

• Own the planning, development, and optimization of email marketing campaigns, including setting objectives, defining audience strategy, and ensuring execution aligns with business goals.
• Analyze campaign and lifecycle performance to identify trends and insights, and independently make recommendations and decisions to optimize program performance
• Partner with and influence cross functional stakeholders (e.g. creative teams, merchandising teams, digital marketing teams), by providing data-driven recommendations to create a dynamic, personalized email experience that is cohesive with onsite and offsite marketing campaign strategy
• Define and manage audience segmentation for broadcast and lifecycle campaigns, including cohort analysis and ongoing optimizations for health checks in coordination with Sr Manager
• Design and optimize customer journeys (e.g. welcome, Abandon cart, winback, etc.) as well as trigger email program (e.g. abandon cart, birthdays, etc.) including strategy, targeting, and performance measurement
• Exercise independent judgement in prioritizing initiatives, optimizing campaign strategy, and determining the most effective use of email/SMS marketing channel and tools
• Drive improvements in key performance indicators such as conversion rate, revenue per send, and customer retention through strategic program enhancements
• Expected to become and act as subject matter expert in email marketing, lifecycle strategy, and a power-user of email service platform and full mar comm tech stack
• Own and ensure compliance with CAN-SPAM regulations and international data collection policies
• Own deliverability, IP health, and maintain data hygiene

Requirements

• 2-3+ years’ experience in a similar role – preferably within fashion or accessories
• Experience managing, creating, and deploying campaigns in at least one ESP (e.g.: SFMC, Listrak, Klayvio, etc.)
• Ability in understanding complex consumer databases and segmentation is required
• Ability in working with complex enterprise level CRM /ESP systems is required
• Light HTML coding abilities required
• Comfortable working in partnership with multifunctional teams across large enterprise environment
• Prior experience creating weekly/monthly campaign performance analysis required
• Excellent communication skills and working with cross functional teams
• Positive attitude, strong work ethic and the ability to work in a fast paced, dynamic work environment with tight deadlines
• Meticulous attention to detail
• Ability to build and maintain relationships
• Strong organization and prioritization skills to manage multiple projects simultaneously
• Proactive self-starter with ability to use own initiative

Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.