State Head (Modern Trade & General Trade from Consumer Durable Industry) Full Time NEW

🚀 We’re Hiring: State Head – Modern Trade & GT | Electronics Brand

📍 Location: Delhi/Bangalore/Mumbai/Kolkata

💼 Experience: 7–12 Years

📊 Industry: Consumer Electronics / Consumer Durables

💡 About the Role

We are looking for a high-impact State Head who can own the entire state business like a P&L leader — driving revenue, strengthening retail partnerships, and ensuring flawless execution across Modern Trade and Premium General Trade.

This role is ideal for someone who understands ground-level retail dynamics, distributor ecosystems, and how to scale sales through people, processes, and partnerships.

🎯 Your Core Mission

• Drive end-to-end state revenue (Primary + Secondary Sales)
• Strengthen presence across Modern Trade & Premium GT channels
• Deliver best-in-class in-store execution & visibility
• Build and lead high-performing sales & promoter teams

💼 Key Responsibilities

🛒 State Sales Ownership

• Own and deliver monthly, quarterly, and annual sales targets for the state
• Drive sell-in (primary) and sell-out (secondary) across all key accounts
• Ensure stock availability, demand planning, and inventory rotation
• Identify growth opportunities across cities, stores, and channels

🤝 Key Account & Retail Management

• Manage large accounts such as Croma, Reliance Digital, Vijay Sales, along with key regional chains
• Build strong relationships with Category Heads, Zonal Managers & Store Leadership
• Negotiate visibility, display space, and trade marketing initiatives
• Drive store-level activations, product launches, and seasonal campaigns

👥 Team & Distributor Leadership

• Lead a team of Area Managers, Sales Executives, and In-Shop Promoters (ISPs)
• Manage distributors, channel partners, and retail networks
• Drive productivity metrics: conversion, sales per promoter, ROI on schemes
• Ensure training, performance management, and incentive alignment

⚙️ Execution & Operations Excellence

• Ensure seamless execution of trade programs, schemes, and marketing campaigns
• Act as the bridge between Sales, Marketing, Operations, and Retail Partners
• Monitor compliance with commercial agreements and payouts
• Manage budgets for trade marketing, promoters, and visibility spends

📊 Data, Insights & Governance

• Track weekly/monthly dashboards and business KPIs
• Analyze sell-out trends, consumer demand, and store performance
• Identify underperforming areas and implement corrective strategies
• Present state business reviews to leadership with actionable insights

✅ What We’re Looking For

• 7–12 years of experience in Modern Trade / Retail Sales (Electronics preferred)
• Proven track record of managing state-level or large territory business
• Strong exposure to key accounts + distributor management
• Experience in leading large field teams & promoter networks
• Excellent negotiation, stakeholder management & leadership skills
• Strong business acumen (P&L, budgeting, trade spends)