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Company: IFC Ventures
Location: Mumbai (On-site)
Industry: Skincare, Cosmetics, FMCG
Experience: 2-5 Years
About IFC Ventures
IFC Ventures builds and scales high-growth consumer brands in skincare, cosmetics, and FMCG. Our focus is creating category-leading products and scaling them aggressively across quick commerce and e-commerce marketplaces.
Our brands are expanding rapidly across Blinkit, Zepto, Swiggy Instamart, Amazon, and Flipkart, supported by strong performance marketing, data-driven decision-making, and deep marketplace expertise.
We are looking for a marketplace ads manager who can drive growth by managing and optimizing retail media and marketplace advertising campaigns across quick commerce and major e-commerce platforms.
Role Overview
As a Marketplace Ads Manager, you will be responsible for planning, executing, and optimizing advertising campaigns across quick commerce and e-commerce marketplaces to drive product visibility, category ranking, and revenue growth.
This role requires strong analytical skills, hands-on experience with retail media platforms and marketplace advertising, and the ability to scale product sales through data-driven campaign optimization.
You will work closely with the growth, sales, and operations teams to align advertising strategy with inventory planning, pricing strategy, and product launches.
Key Responsibilities
- Marketplace & Quick Commerce Advertising
Plan, launch, and manage advertising campaigns across Blinkit Ads, Zepto Ads, Swiggy Instamart retail media, Amazon Ads, and Flipkart Ads.
Manage different ad formats, including
- Sponsored search ads
- Keyword bidding campaigns
- Banner and display ads
- Category visibility ads
- Product promotion campaigns
Optimize campaigns to improve:
- ROAS (Return on Ad Spend)
- ACOS / TACOS
- CTR and conversion rates
- SKU-level revenue performance
Drive top-of-search visibility and category ranking improvements for key products.
- Performance Optimization & Revenue Growth
Continuously optimize ad campaigns to maximize sales, profitability, and incremental revenue growth.
Scale high-performing SKUs by:
- Increasing keyword visibility
- Improving sponsored search performance
- Expanding campaign coverage
Identify hero SKUs and growth opportunities within product categories.
Support revenue growth through seasonal promotions, high-traffic sale events, and new product launches.
- SKU Performance & Listing Optimization
Improve product discoverability by optimizing:
- Product titles and keywords
- Search term strategy
- Product creatives and content
- Conversion triggers within listings
Work closely with the product and growth teams to improve listing performance and conversion rates.
- Data Analysis & Reporting
Analyze campaign performance using platform dashboards and SKU-level data.
Track and report key metrics such as the following:
- ROAS
- Revenue contribution
- ACOS / TACOS
- Conversion rates
- Category ranking and visibility
Prepare weekly and monthly performance reports with actionable insights.
- Cross-Team Collaboration
Coordinate with sales, supply chain, and operations teams to align advertising with inventory planning and avoid stockouts.
Support new product launches with structured advertising strategies to accelerate early sales and category visibility.
Monitor competitor pricing, promotions, and advertising trends within marketplaces.
Required Skills & Experience
- 2-5 years of experience in Marketplace Advertising, E-commerce Performance Marketing, or Retail Media Advertising
- Hands-on experience managing ads on Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, or similar platforms
- Strong understanding of PPC campaigns, keyword bidding, and sponsored search advertising
- Ability to analyze data and optimize campaigns based on performance metrics
- Strong Excel / Google Sheets skills for campaign analysis and reporting
- Experience managing advertising budgets and delivering ROAS-driven growth
- Strong analytical thinking and problem-solving skills
Preferred Experience
- Experience working with D2C brands in skincare, cosmetics, beauty, or FMCG
- Familiarity with retail media platforms and marketplace algorithms
- Understanding of product ranking factors and marketplace visibility strategies
- Experience scaling high-volume SKUs or consumer product categories
Why Join IFC Ventures
- Opportunity to scale fast-growing consumer brands in skincare, cosmetics, and FMCG
- Direct ownership of revenue-driving marketplace advertising
- Exposure to quick commerce growth strategies and retail media innovation
- Work in a fast-moving environment focused on data-driven performance marketing
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