Digital Marketing Full Time NEW

Digital Marketing Team Lead-Job Description

We are looking for a Digital Marketing Team Lead to manage and execute end-to-end digital marketing activities, including team coordination, content strategy, lead generation support, and performance tracking to drive business growth.

Key Responsibilities

Team Management

• Lead and manage a team of graphic designers, video editors, social media executives, and interns
• Assign tasks, set timelines, and ensure quality delivery Review and approve creatives and content before publishing
• Mentor and guide team members for continuous improvement

Digital Marketing & Lead Generation

• Support lead generation campaigns through digital marketing, email marketing, and social media
• Manage marketing pipelines, track lead conversions, and prepare performance reports Collaborate with the sales team for lead nurturing and follow-ups

Content & Branding

• Assist in content creation: blogs, case studies, newsletters, and social media content
• Ensure brand consistency across all visual and communication touchpoints
• Develop and maintain a strong brand identity aligned with company values

Social Media & Online Presence

• Manage and maintain social media presence across platforms
• Plan and execute content calendars and engagement strategies

Website & SEO Coordination

• Coordinate with freelancers/developers for website updates and maintenance
• Support SEO activities including on-page optimization and content alignment

Research & Strategy Support

• Conduct market research and competitor analysis to identify opportunities
• Support the Marketing Director/Manager in executing strategic initiatives
• Identify areas of improvement and suggest growth opportunities

Performance Tracking

• Track key marketing metrics such as lead generation, engagement, and conversions
• Prepare weekly/monthly reports with insights and recommendations

Required Skills

• Strong understanding of digital marketing fundamentals (excluding paid ads)
• Basic knowledge of SEO, content marketing, and social media
• Team management and coordination skills
• Analytical mindset with data-driven thinking
• Good communication and organizational skills

Experience

• 2-3 years of experience in digital marketing
• Prior experience in handling a small team or leading projects is preferred