Sales Development Manager Full Time

Title: Area Sales Development Manager – GMRO (General MRO)

Location – North India (Regional Responsibility)

Role Purpose

Area Sales Development Manager – GMRO is responsible for driving revenue growth, market penetration, and customer engagement across North India for General MRO industrial consumables, including adhesives, sealants, tapes, maintenance chemicals, and related solutions.

The role focuses on building and scaling a robust distribution network, developing strategic key accounts, and leading the regional sales team to achieve sustainable business growth while strengthening market presence

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Key Responsibilities

1. Revenue Growth & Market Development

• Drive topline and profitable growth for the General MRO business across assigned North India territory
• Identify and develop new business opportunities in industrial, manufacturing, infrastructure, utilities, and allied segment
• Increase penetration of GMRO product portfolio through structured market development initiative
• Track market trends, competitive activity, and customer needs to refine regional sales strategy

2. Distribution Network Expansion

• Build, strengthen, and manage a scalable distributor and channel partner network across North Indi
• Appoint new distributors, dealers, and sub-dealers to improve reach and coverage
• Define distributor KPIs, ensure target achievement, and drive productivity improvement
• Ensure effective implementation of pricing, credit policies, and channel governance

e.3. Key Account Management

• identify, develop, and manage strategic key accounts in the GMRO space
• Build strong relationships with decision-makers, influencers, and technical stakeholder
• Lead large opportunity conversions through solution-based selling and value proposition
• negotiate commercial terms and ensure long-term sustainability of key account

4. Team Leadership & Capability Build

• Lead, coach, and develop the regional sales team to achieve performance excellence
• Set clear targets, conduct regular performance reviews, and drive accountability
• build product knowledge, application expertise, and solution-selling capabilities within the tea
• Foster a high-performance, customer-centric sales culture

5. Execution Excellence & Coordinate

• Drive effective execution of national and regional sales initiative
• Coordinate with marketing, technical services, supply chain, and finance teams to ensure seamless customer experience
• Monitor sales forecasts, demand planning, and inventory health in collaboration with internal stakeholder
• Ensure compliance with company policies, safety norms, and ethical standards

Key Performance Indicators (KP

• Revenue and profitability targets for GMRO portfolio
• Channel expansion and distributor productive
• Key account acquisition and retention
• Market share growth in focus segments
• Team productivity and capability enhancement

Candidate Profile

Education

• MBA / PGDM (Marketing / Sales) preferred
• Bachelor’s degree in engineering, Chemistry, or Science advantage
• Experience8–12 years of sales and business development experience in B2B / Industrial product
• Proven experience in General MRO, industrial consumables, adhesives, chemicals, or allied industries
• Strong track record in channel sales, distribution management, and key account development
• Prior experience handling North India region is highly desirable

Key Competencies & Skills

• Strong strategic and analytical selling skills
• Excellent relationship-building and negotiation capabilities
• Proven leadership and team management experience
• Ability to drive market expansion and scalable growth
• High customer focus with a solution-oriented mindset
• Strong communication and stakeholder management s

kills