Lead the brand’s end-to-end 360° e-commerce business across key online marketplaces, Quick Commerce, E-commerce, and D2C platforms including Nykaa, Meesho, JioMart, Myntra, 1MG, brand website, and other emerging channels.
Drive strategic partnerships and Joint Business Plans (JBPs) to accelerate sales growth, profitability, and market share.
Build, launch, and scale Origami’s D2C business, owning website sales, UI/UX, customer journey, conversion optimization, and agency coordination for seamless execution.
Own the Annual Operating Plan (AOP), budgets, and P&L for the e-commerce business, while creating dashboards and performance reports for regular business reviews.
Lead brand, marketing, and content strategies for monthly and annual campaigns, managing performance metrics such as ROAS, CTR, CAC, and conversion rates.
Ensure robust inventory planning, supply chain efficiency, and fulfilment processes to support growth.
Own product assortment, pricing, catalogue management, PDP optimization, and enhanced content including Brand Stores, A+ content, videos, and rich media assets.
Monitor competitor pricing, promotions, activities, and category trends to drive agile business decisions.
Collaborate cross-functionally with internal stakeholders across sales, marketing, supply chain, finance, and operations to deliver business objectives.
Stay ahead of market trends through regular research, new platform updates, emerging software, and AI-led growth opportunities.
Expand the category presence on new-age platforms such as ONDC, FirstCry, FirstClub, and other high-growth channels.
Qualifications & Experience:
FMCG is a must
8-12 years’ experience in leading ecommerce for a start-up brand
Significant experience in scaling brands
P&L ownership experience
Skills & Competencies:
Deep understanding of Indian ecommerce ecosystems and platform mechanics
Excellent leadership, communication, and negotiation skills
Strategic thinking with strong execution orientation
Proficiency in ecommerce tools, analytics platforms, and MS Office
High analytical capability with comfort in working with data and dashboards
Key Performance Indicators:
Ecommerce revenue and growth [New portals]
Coordination with partner agency for existing platforms strategy
Full-Fledged D2C website development and launch
Development of new marketplace portals, define SOPs for the channel