Manager Content Marketing Full Time NEW

We’re looking for a storyteller, brand voice champion, and performance-driven wordsmith for our copywriting team. This is a role for someone who loves crafting high-converting copy, thrives on big ideas, and is comfortable moving from a snappy ad headline to a persuasive long-form landing page without missing a beat.

You’ll work closely with performance marketers, product marketers, designers, and the CRM team — sometimes leading creative ideation, other times creating and refining copy to perfection. You’ll be trusted to bring fresh ideas, refine copy based on feedback, and ensure your work aligns with the brief, brand voice, and business goals.

What You’ll Do

Own the Craft

• Performance Copywriting: Write high-performing ad copies and video scripts for Meta (Facebook/Instagram), designed to capture leads.
• Search Marketing: Write and optimize Google Search ad copies to improve click-through rates and alignment with search intent.
• Go-to-Market (GTM) & Launches: Develop all content for new program launches, including landing page copy, brochures, and other promotional collaterals.
• CRM & Email: Write all content for CRM channels, including automated email sequences and lead-nurture campaigns, while maintaining brand copy guidelines for use across the marketing org

Creative Storytelling and Conversion Focus

• Turn technical or complex program details into compelling, easy-to-digest narratives
• Work closely with cross-functional teams to brainstorm concepts, taglines, and creative angles that stand out in crowded digital spaces
• Experiment with A/B testing, message positioning, and hook variations to optimize performance

Collaboration and Alignment

• Collaborate with design, product marketing, CRM, and performance teams to ensure messaging aligns with business objectives and brand strategy
• Provide constructive feedback on copy produced by freelancers or other internal contributors
• Be a “quality gate” for all copy that goes public, ensuring accuracy, clarity, and brand consistency

Data-Informed Writing

• Analyze copy performance metrics and iterate based on CTR, engagement, and conversion trends
• Stay ahead of competitor messaging and industry creative trends to keep our copy fresh and relevant

What You’ll Bring

• Experience: 4+ years in copywriting/content creation, preferably in digital-first brands
• Portfolio: Strong samples across ad campaigns, landing pages, video scripts, CRM emails, and product launch assets
• Skills:
• Sharp writing and editing in the US English
• Ability to switch tones — from persuasive and performance-driven to brand-building and thought-leadership
• A fair understanding of marketing funnels and digital campaign KPIs
• Mindset:
• Highly detail-oriented yet quick to turn around high-quality copy
• Comfortable working in a high-volume, fast-paced environment
• Proactive, collaborative, and constantly looking for ways to raise the creative bar
• Education: Bachelor’s degree in English, Marketing, Communications, Journalism, or equivalent preferred.

Why Join Us

• Craft copy for a brand that impacts millions globally
• Collaborate with passionate, top-tier marketers and creative teams
• Have the creative freedom to experiment, while seeing the direct impact of your work on campaign performance
• Be part of a culture that values transparency, innovation, ownership, and continuous learning