Account Based Marketing Specialist Full Time

This role sits at the intersection of strategy, sales alignment, and high-impact execution, focused on driving growth within key enterprise accounts. You will design and deliver targeted, multi-channel ABM programs that engage decision-makers in the Learning & Development space. Working closely with sales and marketing leadership, you will translate account insights into personalized campaigns that strengthen pipeline and accelerate revenue. The environment is highly collaborative, remote-first, and performance-driven, with a strong emphasis on creativity, precision, and data-backed decision-making. You will own the execution of ABM initiatives end-to-end while continuously optimizing based on performance insights. This is an opportunity to shape how strategic accounts are activated and expanded through meaningful, tailored engagement.

Accountabilities

You will be responsible for designing, executing, and optimizing account-based marketing programs that drive engagement, pipeline growth, and revenue expansion across high-value accounts.

• Develop and execute targeted ABM and demand generation campaigns focused on priority accounts within the Learning & Development and B2B services space, ensuring strong alignment with sales priorities.
• Partner closely with sales leadership and account teams to identify key accounts, refine buyer personas, and translate account intelligence into actionable marketing strategies.
• Plan and deliver multi-channel ABM campaigns across email, digital, content, and owned platforms, ensuring consistent, personalized messaging across all touchpoints.
• Create and manage synchronized ABM plays that align marketing and sales efforts, improving engagement, opportunity creation, and conversion rates.
• Write and support development of tailored marketing assets including emails, landing pages, brochures, and campaign content to drive account engagement.
• Track, analyze, and optimize campaign performance using CRM and analytics tools, ensuring continuous improvement in ROI and pipeline contribution.
• Maintain accurate campaign data, reporting, and execution quality while supporting smooth handoff of qualified leads to sales teams.

Requirements

You bring strong B2B marketing experience with a focus on account-based strategies, combining analytical thinking with hands-on campaign execution skills.

• 5+ years of experience in B2B marketing, including at least 2 years in Account-Based Marketing or field marketing roles with measurable impact.
• Strong understanding of B2B buyer journeys, especially within service-based or enterprise environments, ideally with exposure to Learning & Development audiences.
• Hands-on experience managing ABM campaigns, demand generation programs, and multi-channel marketing initiatives.
• Proficiency with CRM platforms (HubSpot preferred) and ability to manage, track, and optimize campaign performance using data insights.
• Strong analytical skills with the ability to interpret campaign metrics and translate them into actionable growth improvements.
• Excellent communication and copywriting skills for creating targeted, personalized marketing content.
• Highly organized, detail-oriented, and capable of managing multiple concurrent campaigns in a fast-paced environment.
• Strong collaboration skills with experience working cross-functionally with sales, marketing, and creative teams.

Benefits

• Remote-first work environment with global collaboration and flexible working arrangements
• Competitive salary with negotiable range based on experience and skills
• Opportunity to work on high-impact, strategic enterprise accounts
• Health and wellness benefits (medical, dental, and vision coverage depending on eligibility)
• Paid time off including vacation, personal days, and volunteer days
• Strong learning culture with opportunities for professional development and skill growth
• Collaborative and supportive team environment with cross-functional exposure
• Exposure to innovative, data-driven ABM practices in a high-growth marketing organization.

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role’s core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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