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Key Responsibilities
1. Sales & Brand Acquisition
- Identify and onboard potential brands/companies based on market trends and advertising opportunities.
- Reach out to key decision-makers across industries to pitch advertising solutions and close partnerships.
- Drive revenue growth through effective sales strategies and relationship-building.
- Handle both individual contribution and team leadership responsibilities to achieve business targets.
2. Campaign Planning & Execution
- Understand client marketing objectives, challenges, and campaign requirements in detail.
- Translate brand goals into actionable Go-To-Market (GTM) strategies and advertising plans.
- Coordinate with internal teams to ensure seamless execution of digital campaigns.
- Monitor campaign performance and share ROI/KPI-based reports with clients.
- Ensure timely delivery and optimization of campaigns across digital platforms.
3. Team Leadership & Performance Management
- Lead, mentor, and motivate a team of Brand Managers to drive performance and innovation.
- Oversee daily operations including campaign execution, client communication, and reporting.
- Prepare and review daily task reports to monitor productivity and goal achievement.
- Foster a collaborative and high-performance team culture.
4. Client & Relationship Management
- Build and maintain long-term relationships with clients and partner agencies.
- Ensure consistent communication to understand upcoming campaign requirements and business goals.
- Address client concerns promptly and ensure smooth workflow management.
- Deliver exceptional client experience through timely execution and proactive support.
5. Market Research & Strategy
- Conduct market research on brands, advertising spends, and industry trends.
- Analyze consumer insights, competitor activities, and emerging opportunities.
- Develop data-driven strategies aligned with market dynamics and client objectives.
- Stay updated with the latest advertising trends and digital marketing best practices.