AI Marketeer Full Time

Company Description

The Belgian Waffle Xpress (TBWXpress) launched in 2020 as a single cloud-kitchen in Chandigarh and now operates over 15 outlets across India, with plans for further expansion. Known for its award-winning flavors, TBWXpress offers an eggless menu featuring sweet, savory, vegan, and gluten-free Belgian waffles, along with thick shakes and seasonal desserts. Leveraging a lean, tech-enabled model, the brand supports operations with centralized POS, inventory management, and data-driven menu decisions to ensure efficiency and profitability. TBWXpress focuses on empowering franchise partners in Tier 2 and Tier 3 cities, providing a low-risk QSR/dessert franchise model with high customer satisfaction and rapid breakeven timelines. More details are available at www.tbwxpress.com.

Role Description

This is a full-time, on-site role for an AI Marketeer, based in Panchkula. The AI Marketeer will be responsible for overseeing AI-driven marketing campaigns, leveraging data analytics to inform marketing strategies, designing customized promotional campaigns, and optimizing marketing processes. This role requires close collaboration with the sales, tech, and creative teams to align business goals with innovative AI solutions and achieve successful campaign outcomes.

Qualifications

• Proficiency in leveraging AI tools and platforms for data-driven marketing initiatives
• Strong understanding of digital marketing, campaign optimization, and use of analytics in marketing
• Creativity and expertise in designing innovative, AI-supported marketing strategies
• Excellent communication, collaboration, and project management skills
• Experience in the foodservice or QSR industry is a plus
• Bachelor’s degree in Marketing, Business, Technology, or a related field