Analytics Lead (Loyalty Industry) Full Time

We are looking for a highly analytical and business-oriented Analytics Lead to build and scale our data intelligence capabilities across loyalty and traceability programs.

This role will transform multi-dimensional data (user, coupon, scans, product, geo, time) into actionable insights that drive:

• User engagement
• Campaign effectiveness
• Fraud detection
• Product movement intelligence

The ideal candidate combines strong analytical thinking with business understanding, and can independently identify opportunities—not just build reports.

Key Responsibilities

• Business Analytics & Insights
• Analyze program-level and company-wide data to uncover:
• User behavior patterns
• Engagement and churn drivers
• Product movement trends
• Move beyond dashboards to generate actionable recommendations
• Dashboarding & Reporting
• Design and maintain dashboards using tools like:
• Power BI or Looker Studio
• Build standardized views for:
• Clients (Marketing/Sales/Leadership teams)
• Internal teams (Customer Success, sales, operations etc)
• Advanced Analytics Use Cases

Drive development of:

• User segmentation (high/low value, at-risk)
• Campaign ROI analysis
• Coupon/redemption behavior analysis
• Geo-based performance insights
• Product based performance insights
• Predictive & Data Science Initiatives

Translate business problems into analytical models

• Churn prediction models
• Fraud detection logic
• Demand forecasting
• Data Structuring & Quality
• Work with tech team to:
• Define data schemas
• Ensure clean, structured data pipelines
• Identify gaps in data collection
• Client-Facing Insights
• Generate insights for clients in a simple, business-friendly way
• Help convert analytics into premium value-added offerings

Required Skills

Core

• Strong SQL skills
• Experience with: Power BI / Looker Studio / Tableau
• Advanced Excel / Google Sheets
• Python (pandas, basic ML concepts)
• Experience like: Google BigQuery or similar
• Understanding of basic statistics

Must-have Thinking Skills

• Structured problem solving
• Ability to connect data and convert to business outcomes
• Curiosity and ownership mindset

Experience

• 3–6 years in analytics / business intelligence
• Experience in one of:
• Loyalty programs/ Customer Engagement
• FMCG / dealer networks
• SaaS / platform businesses
• Supply chain / distribution analytics