Area Sales Manager- Retail-Unsecured Salaried- Madurai Full Time NEW

Area Sales Manager – Retail Unsecured (Salaried Loans)

Department

Retail Assets – Unsecured Loans

Reporting To

Regional Sales Manager / Zonal Business Head

Location

Madurai

Job Purpose

The Area Sales Manager – Retail Unsecured (Salaried) is responsible for driving unsecured loan business (primarily personal loans for salaried customers) across the assigned geography by leading multiple branch teams, strengthening channel partnerships, ensuring high-quality sourcing, and delivering profitable growth while maintaining strict adherence to credit and compliance norms.

Key ResponsibilitiesBusiness & Sales Ownership

• Own and deliver unsecured loan business targets (sourcing, disbursement, revenue) for the assigned area.
• Drive salaried segment acquisition through direct sales, branch channels, and digital funnels.
• Expand sourcing across corporates, payroll relationships, DSAs, and connectors.
• Plan and execute geography-specific growth strategies for penetration and market share.
• Monitor funnel metrics (login, approval, disbursement, TAT, drop-offs) and drive improvements.
• Ensure sourcing quality in line with defined risk appetite and policy guidelines.

Team Handling & Performance Management

• Lead and manage a team of Branch Sales Managers, Relationship Managers, and DSTs across locations.
• Set clear targets and drive daily/weekly/monthly performance reviews.
• Conduct regular market visits and joint calls to improve productivity and closures.
• Coach teams on product features, eligibility criteria, bureau (CIBIL) understanding, and income assessment.
• Build a high-performance culture with strong focus on discipline, engagement, and retention.
• Identify capability gaps and drive structured training interventions.

Channel & Corporate Relationship Management

• Build and deepen relationships with corporate clients for salaried employee sourcing.
• Manage DSAs, fintech partners, and aggregator channels to scale volumes.
• Drive strategic partnerships with HR/payroll teams for pre-approved and program-based sourcing.
• Ensure productivity and quality benchmarks across all sourcing channels.

Credit, Policy & Process Adherence

• Ensure adherence to unsecured loan credit policies, bureau norms, and compliance guidelines.
• Maintain strong control on documentation, fraud checks, and verification processes.
• Coordinate with Credit, Risk, Operations, and Fraud Control Units for smooth processing.
• Ensure audit readiness and zero tolerance for deviations or process lapses.

Customer Experience & Service Delivery

• Ensure seamless customer journey from application to disbursement.
• Act as escalation point for high-value or sensitive customer cases.
• Drive quick turnaround times (TAT) and high service standards.
• Promote cross-sell and repeat business from existing customers.

Portfolio Quality & Risk Management

• Monitor portfolio health including early delinquency, bounce rates, and vintage performance.
• Ensure sourcing discipline to minimize NPAs and credit losses.
• Work closely with collections teams for early bucket control and resolution.
• Conduct periodic portfolio reviews and implement corrective actions.

Key Skills & Competencies

• Strong multi-location team leadership and people management
• Deep understanding of unsecured lending (personal loans – salaried segment)
• Strong analytical ability on bureau, income, and risk profiling
• Excellent channel and corporate relationship management skills
• High execution orientation with strong control on quality and compliance

Educational Qualification

• Graduate in any discipline
• MBA / PGDM (Marketing / Finance) preferred

Experience

• 6–10 years of experience in unsecured retail lending (Personal Loans preferred)
• Minimum 3–4 years in team handling / area management role
• Experience in Banks / NBFCs / Fintech lending preferred

Key Performance Indicators (KPIs)

• Unsecured loan disbursement & sourcing achievement
• Area productivity and conversion ratios
• Portfolio quality (delinquency / bounce rates / GNPA)
• Channel productivity (DSA / corporate / digital)
• TAT adherence and customer satisfaction
• Audit & compliance scores