Assistant Manager – Marketing (Brand Marketing) Full Time

Experience: 3-4 years

Qualification: Graduate / Postgraduate in Marketing / Communication and relevant 3-4

years’ experience in Residential real estate marketing.

Role Summary:

• He/she will play a critical role in executing and optimizing marketing initiatives across
• given set of projects Westgate and Estate. Working closely with the Brand Manager, this role
• will bridge strategy and execution—ensuring campaigns are delivered effectively across
• ATL, BTL, and digital channels.
• The role demands a strong understanding of marketing channels, attention to detail, and the
• ability to manage multiple stakeholders while driving high-quality, timely
• operation/execution.

Key Responsibilities:

Campaign Execution & Calendar Management

• Executing marketing campaigns across digital, ATL, and BTL channels with the brand manager
• Maintain and execute end-to-end marketing calendar (Emailers, WhatsApp, on-ground events)
• Coordinate with creative and digital agencies for campaign rollout
• Take ownership of assigned projects under the Brand Manager

Agency & Stakeholder Coordination

• Coordinate with internal teams (Sales, CP team, Accounts, CRM) for seamless execution
• Manage vendor relationships including printers and on-ground partners

Weekly Performance Tracking & Reporting

• Assist in evaluating campaign effectiveness and suggesting improvements

BTL & On-Ground Activations

• Plan and execute BTL initiatives such as society activations, referral events, and CP activities
• Conduct regular site visits to ensure branding visibility and execution quality

Market Intelligence & Competition Tracking

• Conduct competition analysis for both launch and sustenance projects

Budget and Billing

• Maintain records of the work done and raise timely estimates
• Seek internal approvals and track the release of payment. Ensure timely invoicing of all external vendors

Preferred Experience

• Exposure to real estate marketing / advertising agency
• Experience in campaign execution and agency coordination
• A degree in Communication or a related field

Reporting to : Deputy General Manager – Brand Strategy