Assistant Manager – Marketing (Food Service) | A Leading B2B Food Ingredients Company Full Time NEW

Experience: 4–6 years

Function: Marketing / Brand Operations / Food Service

About The Brand

A leading B2B food ingredients company partnering with top food service, QSR, bakery, and FMCG brands through innovative taste, nutrition, and culinary solutions. The brand is known for strong category expertise, product innovation, and market-first execution.

About The Role

We are looking for an Assistant Manager – Marketing (Food Service) to drive end-to-end execution of brand and marketing operations for the food service business.

This role will play a critical role in managing trade shows, exhibitions, sales collaterals, social media coordination, budget tracking, merchandise, and vendor management, while working closely with cross-functional teams including Sales, R&D, Packaging, HR, and Finance.

The ideal candidate should be strong in execution excellence, stakeholder coordination, and brand operations.

Key Responsibilities

Exhibitions & Trade Shows

• Lead end-to-end planning and execution of exhibitions, trade fairs, and industry events
• Manage all event timelines, logistics, and administrative deliverables
• Coordinate with internal teams for product information, samples, branding, and technical details
• Ensure timely dispatch of booth materials, product samples, and event collaterals
• Track event leads and visitor data and ensure accurate CRM / SFDC uploads

Social Media & Agency Coordination

• Act as the key point of contact between the company and external social media / creative agencies
• Coordinate with R&D, packaging, sales, and HR teams to source content inputs
• Support campaign planning, content calendars, and posting schedules
• Ensure alignment of digital communication with brand objectives

Marketing Budget & Finance Operations

• Track marketing spends against approved budgets
• Coordinate with finance for vendor invoices, PO processing, and payment closure
• Maintain spend reports, reconciliation sheets, and cost effectiveness dashboards
• Support campaign ROI and budget utilization reviews

Sales Collateral Management

• Drive creation and execution of brochures, product sheets, decks, presentations, and sales toolkits
• Coordinate with internal teams and design partners for timely updates
• Maintain a centralized repository of updated brand assets for sales teams
• Ensure consistency in brand communication across all materials

Vendor Management

• Identify and onboard vendors for events, printing, branding, gifting, and merchandising
• Negotiate commercials, timelines, and quality benchmarks
• Maintain approved vendor database, rate cards, and service history records
• Ensure timely delivery and quality control across all outputs

Merchandise & Gifting

• Manage branded merchandise such as T-shirts, diaries, calendars, kits, and gifting assets
• Coordinate with creative, procurement, and sourcing teams
• Ensure execution within timelines and budgets
• Support festive gifting, event kits, and customer engagement assets

Ideal Candidate Profile

• 4–6 years of experience in brand operations / marketing coordination / trade marketing
• Prior exposure to food service, FMCG, B2B food, QSR, or ingredient-led businesses
• Strong project management and execution skills
• Experience working with agencies and vendors
• Strong budgeting, reporting, and coordination capability
• Excellent communication and stakeholder management skills

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

Registration implies consent to our privacy policies

Thanks,

WinnerBrands Team