Assistant Manager – Social Media Full Time

Location: Mumbai

️ Working Days: Monday to Friday

Experience Required

Client: Leading Ice cream brand

Key Responsibilities

• Social Media Management
• Ensure regular, timely, and effective posting across Facebook, Instagram, and Twitter.
• Maintain a consistent brand tone of voice in line with brand guidelines.
• Manage day-to-day social media operations and calendar planning.
• Campaign Planning & Execution
• Ideate and execute impactful social media campaigns to promote current and new offerings.
• Explore and leverage new platform features (e.g., Reels, Shopping tools) for brand relevance and engagement.
• Collaborate with internal teams to develop innovative and engaging content.
• Social Listening & Market Insights
• Monitor consumer behavior, brand trends, and competitor activities in real-time.
• Analyze conversations and insights to support content and creative strategies.
• Review platforms such as Facebook Ads Library to track competitor campaigns.
• Performance Tracking & Reporting
• Prepare a monthly social media dashboard covering key metrics such as:
• Campaign performance
• Content type and frequency
• Followers gained/lost
• Reach, impressions, and engagement rate
• Maintain and update marketing trackers regularly.
• Drive growth in organic reach, impressions, and follower base.
• Influencer Management
• Manage end-to-end influencer marketing, including:
• Shortlisting and onboarding influencers
• Planning content and posting strategies
• Coordinating for campaigns (especially Instagram Reels)
• Handle budgeting, negotiations, contracts, and billing with influencers and agencies.
• Shoot & Vendor Coordination
• Act as the first point of responsibility (FPR) for managing shoots.
• Coordinate logistics including props, sourcing, and vendor management.
• Work closely with the creative team on execution and quality output.
• Community Management
• Respond to DMs, comments, and queries across all platforms.
• Ensure timely resolution of customer concerns by coordinating with operations.
• Engage actively with the audience through comments, trends, and interactions.
• Stakeholder Management
• Liaise and collaborate with internal stakeholders including: Creative, Brand, Finance, Accounts, Operations, Production, and Regional Teams.
• Ensure smooth coordination for campaign execution and brand initiatives.

Key Objectives

• Drive brand awareness through increased reach and impressions
• Build strong organic engagement and follower growth
• Deliver impactful campaigns and high-quality content
• Ensure positive customer experience across social platforms

Preferred Skills & Experience

• Experience in social media management and digital marketing
• Strong understanding of content trends and platform algorithms
• Excellent communication and coordination skills
• Experience in influencer marketing and campaign execution
• Analytical mindset with ability to interpret social media metrics