Associate Director – Marketing Lead (Insurance) Full Time

Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth. At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Join us in shaping the future of business.

About The Role

As an Industry Marketing Lead for the Insurance vertical in the EMEA region, you will be responsible for shaping and executing integrated marketing strategies that drive brand growth, client engagement, and measurable business outcomes. You will serve as a trusted advisor to business stakeholders, lead high-impact campaigns, and collaborate across regional Field Marketing and cross-functional teams to deliver programs that elevate Cognizant’s presence in the Insurance industry.

In This Role, You Will

• Act as the Insurance marketing advisor to EMEA business and marketing stakeholders.
• Define and prioritize marketing strategies aligned with vertical growth objectives.
• Lead the development and execution of integrated marketing plans and client campaigns.
• Design and deliver multi-geo, multi-channel awareness and lead generation campaigns.
• Develop client personas, segmentation strategies, and journey-based marketing approaches.
• Partner with Field Marketing teams to activate campaigns locally and effectively.
• Establish and track KPIs to measure campaign effectiveness and ROI.
• Collaborate with alliance partners and internal teams to design joint marketing initiatives.

What You Need to Have to Be Considered

• 10+ years of experience in B2B marketing, preferably in technology services.
• Deep understanding of business and technology trends in the Insurance industry.
• Strong expertise in digital channels and platforms for awareness and demand generation.
• Proven success in integrated marketing strategies that deliver measurable outcomes.
• Experience working within or alongside partner ecosystems for marketing initiatives.
• Excellent communication and stakeholder management skills, with the ability to influence across all levels.

These Will Help You Succeed

• Strong demand generation expertise and a client-first mindset.
• Experience in developing client personas and journey-based marketing strategies.
• Ability to self-start, manage multiple priorities, and thrive in complex, matrixed environments.
• Strategic agility and adaptability to navigate dynamic business contexts.
• Innovative thinking and openness to experimentation in building client and partner relationships.

Success Metrics

Your Success In This Role Will Be Measured By

• Pipeline Influence: Growth and conversion of marketing-influenced pipeline.
• Brand Visibility: Increased awareness and share of voice in the Insurance vertical in EMEA.
• Client Engagement: Improved engagement, retention, and advocacy metrics.
• Stakeholder Satisfaction: Positive feedback from sales, consulting, and field marketing teams.
• Partner Impact: Visibility and performance of joint campaigns with strategic partners.

Work Model

We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a hybrid position requiring a minimum of 3 days a week in a Cognizant office. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.

The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.

We’re excited to meet people who share our mission and can make an impact in a variety of ways. Don’t hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.