Asst Manager Category Marketing – Sports Full Time NEW

Role Overview:

The role will be responsible for developing category strategies, driving product launches, executing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to achieve business objectives.

Work Exp: 4yrs – 5 yrs prior experience in FMCG, Nutraceuticals, Health & Wellness, Sports Nutrition, or D2C brands and possess a strong understanding of consumer behavior, market dynamics, and brand building.

Key Responsibilities:

Category Strategy & Growth:

• Support development and execution of annual category growth plans.
• Analyze category performance, consumer trends, competitor activities, and market opportunities.
• Identify growth levers across acquisition, retention, innovation, and portfolio expansion.
• Monitor category KPIs including sales, market share, penetration, and profitability.

Product & Portfolio Management

• Assist in planning and execution of new product launches and line extensions.
• Work closely with R&D, Regulatory, Supply Chain, and Sales teams during product development.
• Develop product positioning, pricing recommendations, packaging inputs, and go-to-market plans.
• Manage product lifecycle and recommend portfolio optimization initiatives.

Consumer & Market Insights

• Conduct consumer research and derive actionable insights.
• Track industry trends in protein supplements, performance nutrition, hydration, recovery, and fitness wellness.
• Monitor competitor launches, communication strategies, and pricing movements.
• Translate consumer insights into marketing initiatives and product innovations.

Brand & Campaign Management

• Execute integrated marketing campaigns across digital, marketplace, influencer, CRM, retail, and performance channels.
• Develop compelling product communication and messaging frameworks.
• Collaborate with creative agencies for campaign assets, packaging, and content development.
• Ensure consistency of brand identity and category communication across touchpoints.

Cross-Functional Collaboration

• Partner with Growth, E-commerce, Marketplace, CRM, Sales, and Trade Marketing teams to drive category objectives.
• Coordinate with Supply Chain and Demand Planning teams for product availability and launch readiness.
• Support sales teams with product training, launch toolkits, and category presentations.

Performance Tracking & Analytics

• Monitor campaign effectiveness and ROI.
• Develop category dashboards and performance reports.
• Analyze sales data, customer feedback, and channel performance to drive optimization.
• Present recommendations to stakeholders based on business insights.

Desired Qualifications:

• Min Graduation
• Experience in Category Marketing, Product Management, Product Marketing
• Strong analytical and problem-solving capabilities.
• Excellent communication and stakeholder management skills.
• Proficiency in Excel, PowerPoint, Google Analytics, and data interpretation tools.