Brand Communication Strategist Full Time

Job Description

Role Overvie

wThe Brand Communication Strategist is responsible for developing, planning, and executing integrated communication strategies that strengthen brand positioning, shape public perception, and drive audience engagement across platforms. This role ensures that all internal and external communications are aligned with the brand’s vision, tone, and long-term objectives

.
Key Responsibiliti

es
1. Brand Strategy & Position

• ingDevelop and refine the brand’s communication framework and messaging architectu
• re.Define brand voice, tone, and narrative guidelines across platfor
• ms.Ensure consistency in communication across all digital platfo
• rmsTranslate leadership vision into structured communication narrativ

es.
2. Content & Messaging Stra

• tegyCreate high-impact messaging for campaigns, announcements, thought leadership, and brand initiati
• ves.Identify key themes, content buckets, and storytelling formats aligned with business objecti
• ves.Work closely with creative, social media, and production teams to ensure strategic alignm
• ent.Develop communication calendars in sync with brand priorit

ies.
3. Platform-Specific Communication Pla

• nningStrategize differentiated messaging for platforms such as Instagram, X (Twitter), YouTube, LinkedIn,
• etc.Optimize communication formats (threads, reels, long-form, etc.) based on platform beha
• vior.Ensure maximum reach, engagement, and perception manage

ment.
4. Reputation & Perception Mana

• gementMonitor public sentiment and emerging narra
• tives.Proactively build communication strategies to strengthen brand credib
• ility.Support crisis communication planning and response strategy when req

uired.
5. Campaign Planning & Ex

• ecutionConceptualize integrated communication cam
• paigns.Align messaging across organic and paid media e
• fforts.Coordinate with internal stakeholders for seamless exe

cution.
6. Research &

• InsightsConduct market research, competitor analysis, and audience behavior
• studies.Use data and analytics to refine communication str
• ategies.Measure the effectiveness of campaigns and optimize acco

rdingly.
Job Re

quirement
Key Skills & Co

• mpetenciesStrong strategic thinking and storytellin
• g ability.Excellent written and verbal communicati
• on skills.Deep understanding of digital and social media e
• cosystems.Ability to translate complex ideas into simple, compelling n
• arratives.Analytical mindset with data-driven decision-making c
• apability.Crisis communication and reputation manageme
• nt skills.Strong stakeholder management and cross-functional coll

aboration.
Qualification &

• ExperienceBachelor’s or Master’s degree in Marketing, Communications, Media, or rel
• ated field.8–12 years of experience in brand strategy, corporate communication, or conten
• t strategy.Experience in media, political communication, or leadership branding (

preferred).