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Brand Reputation Management
About Doceree
Doceree is the only Healthcare OS in the pharma ecosystem. As the first global network of physician-only platforms for programmatic messaging, Doceree is transforming the digital communication landscape in the global healthcare industry. Doceree provides the most comprehensive solution to Healthcare and Life Sciences advertisers to reach their target audience in the most effective and efficient way through programmatic digital advertising.
Our Core Belief
Technology can connect the fragmented healthcare ecosystem to deliver information when it is most needed to improve patients’ outcomes.
We are expanding our footprints across the globe and enhancing our services, offering, and developing new products and solutions to address the unmet needs of industry. Doceree is operating in 22 countries currently with offices in NY, India and London.
Website http://www.doceree.com/
LinkedIn https://www.linkedin.com/company/doceree/
About The Job
Position Title: Sr. Manager/ Manager – Brand Reputation Management
Department/ Function: Marketing Communications
Job Scope: India
Location: Noida
Reporting to: AVP Marketing
Work Setting: Onsite(Work from Office – 5 days a week)
Purpose of the Job
We are seeking a proactive Reputation Management personnel to safeguard and enhance organization’s brand reputation across digital, media, and stakeholder channels. You will monitor online sentiment, manage crisis communications, build executive thought leadership, and drive strategies that align with business objectives. This role requires real-time responsiveness, strategic foresight, and collaboration with Marketing, Legal, PR, and leadership teams to mitigate risks and amplify positive narratives in a fast-paced tech environment.
Key Responsibilities
Reputation Monitoring & Intelligence
Monitor brand mentions, sentiment, and emerging risks across social media, news, review sites, forums using tools like Brandwatch, Meltwater, or Google Alerts
Analyze reputation metrics (e.g., Net Promoter Score, sentiment trends) and produce weekly/monthly reports with actionable insights
Track competitor reputation and industry benchmarks to identify opportunities and threats
Crisis & Issues Management
Develop and execute crisis communication plans, response protocols, and escalation matrices
Lead rapid response to negative publicity, security incidents, or executive controversies
Coordinate cross-functional war rooms during crises, partnering with Legal, Security, and PR teams
Executive & Thought Leadership
Manage executive visibility on LinkedIn, Twitter/X, and industry platforms; create content calendars and ghostwrite posts
Build speaking opportunities, media placements, and awards nominations for C-suite leaders
Position company as industry thought leader through whitepapers, webinars, and partnerships
Content & Digital Reputation
Oversee review management on G2, Capterra, TrustRadius; respond strategically to feedback
Optimize SEO for branded search terms and suppress negative content through positive authority building
Develop defensive content strategies (e.g., positive case studies, testimonials) to counter risks
Stakeholder Engagement
Cultivate relationships with journalists, analysts (Gartner, Forrester etc), and influencers
Manage employee advocacy programs to amplify positive narratives internally and externally
Collaborate with Customer Success on churn risks and retention messaging
Strategy & Reporting
Create annual reputation roadmap aligned with business goals and risk register
Measure ROI of reputation initiatives through media value, sentiment shift, and revenue impact
Present quarterly reputation scorecards to executive leadership
Qualifications & Experience
Education: Bachelor’s degree in Communications, Marketing, PR, Journalism, or related field (Master’s preferred)
Experience: 8+ years in reputation management, PR, digital marketing, or crisis comms within tech/IT/services sector
Technical Skills: Proficient in social listening tools (Brandwatch, Hootsuite), analytics (Google Analytics, SEMrush), CRM (Salesforce/HubSpot)
Required Competencies
Exceptional written/verbal communication with crisis-ready composure
Data-driven strategist comfortable with ambiguity and rapid pivots
Strong judgment in navigating sensitive issues with Legal/Exec alignment
Proactive, empathetic, and collaborative team player
Preferred Skills
Experience managing tech executive personal brands
Crisis comms certification (e.g., PRSA, CIPR)
Multilingual capabilities for global operations
Why Explore a Career at Doceree
Be a Part of the Revolution in Healthcare Marketing. Innovate with Us to Unite and Transform the Healthcare Providers (HCPs) – Ecosystem for Improved Patient Outcomes. Doceree has been recognized and certified two times in a row – Best places to work NJ 2023, Great Place to work 2023.
If you are passionate about health technology and have a knack for turning complex concepts into compelling narratives, we invite you to apply for this exciting opportunity to contribute to the success of our innovative health tech company.
Doceree DEI Vision & Mission
Doceree DEI (Diversity, Equity & Inclusion) is to create and sustain a one team culture globally with a mission to provide equal opportunity to people from diverse social, cultural, physical and psychological backgrounds and do not discriminate on the basis of race, colour, religion, national origin, sex, age, citizenship status, disability status, genetic information, sexual orientation, or gender identity or expression of an otherwise qualified individual, or membership in any other class protected by applicable law.
Doceree fosters an inclusive culture by inculcating a sense of belonging within our ONE team through appropriate behaviours, policies and systems, while also being fair to one and all.
To support this Doceree has taken formal strides with a 5C model and 4E’s pledge, to ensure, encourage and exhibit our commitment to DEI, and move towards our DEI vision. Please click to know more details – Doceree Progresses Diversity, Equity and Inclusion in the Workplace –
DRIVEN BY PASSION, UNITED BY ENTHUSIASM
