Brand Strategist – Copy Full Time

Experience Required: 5+ Years

Location: Bengaluru

Working Days: Monday to Friday

Department: Branding & Creative Strategy

Brand Strategy & Positioning

• Develop brand positioning, tone of voice, messaging frameworks, and communication strategies
• Conduct market research, competitor analysis, and audience understanding to build effective brand narratives
• Create brand storylines and communication guidelines for clients

Social Media Strategy & Copy

• Plan and develop social media content strategies aligned with brand goals
• Write engaging copy for Instagram, LinkedIn, campaigns, reels, ads, and captions
• Collaborate with designers and content creators to execute platform-specific campaigns
• Ensure consistency in tone, messaging, and visual storytelling across channels

Campaign Strategy

• Conceptualize and execute integrated marketing campaigns
• Develop campaign ideas, taglines, launch communication, and content direction
• Translate business objectives into creative communication strategies
• Present strategic ideas and campaign concepts confidently to clients

Website & Digital Copy

• Write website copy including homepages, landing pages, brand stories, service pages, and CTAs
• Structure website communication for better user engagement and brand clarity
• Work with UI/UX and design teams to ensure cohesive digital experiences

Client & Team Collaboration

• Participate in client meetings, brainstorming sessions, and strategy discussions
• Work closely with the creative and marketing teams to ensure strategic alignment
• Manage multiple projects simultaneously in a fast-paced environment

Requirements

• 5+ years of experience in brand strategy, copywriting, or creative strategy
• Strong understanding of branding, digital marketing, social media, and consumer behavior
• Excellent writing, storytelling, and presentation skills
• Experience working on campaigns, brand launches, and digital communication
• Ability to think strategically while maintaining strong creative execution
• Proficiency in creating decks, brand narratives, and campaign presentations
• Experience in agency or design studio environments is preferred

What We’re Looking For

• A strong storyteller with strategic thinking abilities
• Someone who can turn ideas into meaningful brand communication
• A creative thinker who understands both aesthetics and business goals
• Someone proactive, detail-oriented, and passionate about branding and culture