Branding and marketing officer (5+ exp, Part-time, Equity only) Full Time NEW

HiWox is building a human transformation ecosystem focused on preventive wellness, physical wellness, mental wellness, lifestyle redesign, accountability systems, and sustainable human performance.

We are not building a conventional fitness company, wellness app, healthcare startup, or coaching platform.

Our vision is to create scalable systems that help individuals improve their health, wellbeing, productivity, lifestyle habits, and long-term quality of life through a combination of wellness science, accountability, technology, and human support.

We believe that most people already know what they should do for their health.

The challenge is implementation, consistency, accountability, and behavior change.

Because of this, branding and marketing are not simply growth functions within HiWox.

They are responsible for educating people, changing perceptions, building trust, and creating a movement around human transformation and preventive wellness.

Position

Role: Branding & Marketing Officer

Location: Remote

Type: Equity-Based Founding Team Opportunity

Experience: 2+ Years Preferred

About The Opportunity

This is not a conventional marketing role.

We are looking for someone who can help build the brand, narrative, growth systems, and market presence of HiWox from the ground level.

You will work closely with the founder and leadership team to position HiWox as a trusted transformation ecosystem rather than another fitness, nutrition, or wellness brand.

This role is ideal for someone who enjoys combining strategy, creativity, storytelling, growth, and execution.

Why This Role Matters

Most wellness companies focus on selling services.

We want to build a brand that inspires transformation.

The Branding & Marketing Officer will help shape how HiWox is perceived by individuals, corporates, healthcare professionals, wellness experts, fitness communities, and strategic partners.

This role will directly influence customer trust, community growth, brand positioning, and long-term business expansion.

Current Stage

At The Current Stage, We Are Focused On

• Building our core founding and leadership team
• Defining our market positioning and brand narrative
• Developing wellness and transformation programs
• Building content and community ecosystems
• Creating partnership and growth opportunities
• Establishing the foundation for future scale

Equity Structure

Currently, this is an equity-based founding team opportunity.

There is no fixed salary at this stage as our focus is on building a highly aligned ownership-driven team with long-term vision.

Our Process Generally Includes

• Multiple strategic discussions to evaluate mindset, creativity, execution capability, and long-term alignment
• A short NDA-based collaboration phase to evaluate ownership, contribution, and teamwork
• Long-term onboarding and role structuring as we move toward funding, growth, and company formalization

What You Will Help Build

As Branding & Marketing Officer, You Would Contribute To

• Brand positioning and long-term brand strategy
• Content marketing and storytelling systems
• Social media growth and community-building initiatives
• Influencer, consultant, and partnership programs
• Wellness awareness and educational campaigns
• Customer acquisition and engagement systems
• Founder branding and thought leadership initiatives
• Long-term brand credibility and market trust

What We Are Looking For

• Strong understanding of branding, marketing, and consumer psychology
• Ability to create compelling stories and brand narratives
• Experience in content, growth, digital marketing, or brand-building initiatives
• Strong execution and communication skills
• Ability to work independently in a startup environment
• Startup-friendly mindset
• Long-term ownership mentality
• Passion for wellness, healthcare, and human transformation

Preferred Experience

• Brand strategy and positioning
• Content marketing and storytelling
• Social media growth
• Community building
• Influencer marketing and partnerships
• Digital marketing and customer acquisition
• Startup, wellness, healthcare, fitness, or consumer brands

Areas Where You Can Create Impact

• Building one of the most trusted wellness brands in the market
• Educating people about preventive wellness and transformation
• Creating a strong community around the HiWox ecosystem
• Developing high-impact content and awareness campaigns
• Building long-term customer trust and engagement
• Establishing HiWox as a category-defining wellness company
• Supporting future growth and expansion initiatives
• Shaping how people think about health, accountability, and lifestyle change

Before Moving Ahead

I would genuinely like to understand a few things from your side:

• What branding, marketing, growth, or business development work have you personally handled before?
• Have you worked with wellness, healthcare, fitness, consumer, lifestyle, or startup brands? If yes, what was your exact contribution?
• If you joined HiWox today, what would be your top priorities during the first 90 days?
• How would you position HiWox differently from fitness apps, wellness coaches, and healthcare platforms?
• What kind of community or movement would you like to build around the HiWox brand?
• Why are you interested in joining an early-stage startup with an equity-based ownership structure?

Please Share

• Resume/CV
• LinkedIn Profile
• Portfolio or Previous Work
• Branding, Marketing, or Growth Experience
• Campaigns or Projects You Are Most Proud Of
• Areas of Expertise
• Anything else you believe reflects your mindset and capabilities

We are not looking for someone to simply run marketing campaigns.

We are looking for someone who wants to help build a movement around preventive wellness, lifestyle transformation, and sustainable human performance.

Skills: transformation,campaigns,branding