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About us –
Souled Store is a homegrown youth casual-wear brand founded in 2013. Today, we are one of India’s largest online merchandising platforms, with licensing partnerships including Disney, Warner Bros., WWE, IPL and Viacom18 among others. We create products inspired by pop culture -superheroes, movies,TV shows cartoons—while also staying deeply rooted in evolving youth fashion and lifestyle trends. Alongside our core men’s and women’s apparel categories, we are actively expanding into new product lines such as activewear, Supima products, personal care (perfumes), footwear and backpacks. While we began as a digital-first brand, we have steadily expanded into offline retail and currently operate 70+ stores across India, with further pan-India expansion underway. The Souled Store was built on a simple belief: people do their best work when they love what they do. We believe work should be driven by ownership, curiosity, and leadership at every level – not just by titles. Over the years, we’ve built a team of like-minded individuals who work smart, take accountability, and grow with the business. If you resonate with our culture and want to be part of an aggressively scaling, consumer-first brand, we’d love to have you join us.
Role Overview :
The Souled Store is looking for candidates to join the team in the role of a Manager/ Sr Manager -Category for the categories of Men’s apparel, Women’s western wear and bottom wear
Responsibilities :
● Responsible for mapping the overall strategy of the identified category for the brand and for the P&L of the category.
● Ensure product focus align with quality, style, and pricing benchmarks for the brand
● Analysing the current trends and forecasting future consumer trends basis seasonality, environment/external factors, demand, competitor analysis etc for the respective categories.
● Devise long-term developmental strategies for product categories and exit categories as required
● Plan the product range and inventory and accordingly create and execute vendor relationships effectively
● Determine the product availability, visibility, and category mix in order to best meet customer demands
● Strategize the overall positioning of the products to enhance visibility in both online and retail formats
● Develop a price architecture and margin strategy in collaboration with the supply chain and marketing team
● Collaborate with the cross-functional teams to determine what needs or behaviours are driving category sales, perform an analysis of the changes to be implemented in order to improve customer experience and in turn drive category growth.
● Planning continuous improvement strategies and driving automation by implementing the best in class practices for scaling up operations
● Strong analytical skills with the ability to interpret data and make informed decisions
● Exceptional communication and stakeholder management abilities
Education background:
● Bachelors or Masters in Fashion Management or Technology or MBA
● 4 to 10 years of experience in a similar role with online/offline Retail in category management, buying or merchandising
● Strong data analysis acumen and an ability/knack to forecast trends
Good to have:
● Interest in pop culture, fandom & ever-evolving fashion trends
● Ability to partner & collaborate well in a very fast-paced environment
● Passion to partner with an evolving brand and be personally vested in its growth Deep empathy and belief in people and relationships.
● A ‘roll up your sleeves and get it done’ leadership style, marked by a high level of energy and attention to detail.
