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The Role
We’re looking for a Category Manager to own and scale our Lunchbox & Water Bottle category
end-to-end. This is a high-ownership role where you’ll drive everything from product strategy
and vendor development to pricing, margins, and go-to-market. You’ll work at the intersection of
product, supply chain, and brand – making sure every SKU we launch earns its shelf space in
the lives of Indian parents.
What You’ll Do
Category Strategy & P&L Ownership
• Own the category P&L for lunchboxes and water bottles. Drive revenue, margin, and
contribution targets.
• Define the category roadmap: which products to launch, when, at what price, and for
which customer segment.
• Conduct competitive analysis across D2C, marketplace, and offline brands to identify
whitespace opportunities.
• Build and maintain a category calendar aligned with seasonal demand, back-to-school
cycles, and marketing tentpoles.
Product Development & Sourcing
• Lead end-to-end product development from concept and sampling through production
and quality sign-off by working closely with the NPD team.
• Identify, and evaluate, vendor and manufacturer relationships. Negotiate pricing, MOQs,
and payment terms by working closely with the Sourcing & Procurement team• Collaborate with the design team on product aesthetics, packaging, and brand-consistent visual language.
• Own the quality benchmarking process – ensure every product meets safety, durability,
and food-grade standards relevant to kids’ products.
Pricing, Assortment & Merchandising
• Set and optimise pricing strategy across channels (D2C website, Amazon, Flipkart, quick
commerce).
• Manage SKU rationalisation: decide what stays, what gets refreshed, and what gets
discontinued based on sell-through and margin data.
• Partner with the growth and performance marketing teams to inform creative strategy
with category-level insights — what’s converting, what’s not, and why.
Cross-functional Collaboration
• Work closely with supply chain and ops to manage inventory, lead times, and demand
planning.
• Brief the content and brand teams on product positioning, key claims, and differentiation
for each launch.
• Feed consumer insights from reviews, returns data, and customer calls back into the
product development cycle.
• Collaborate with the performance marketing team to ensure category positioning stays
consistent with the brand’s kids-first narrative, even as creative testing expands.
Who You Are
• 4-9 years in category management, buying, product management – ideally in consumer
goods, D2C, or retail.
• You’ve owned a P&L before and are comfortable being accountable for both topline and
margin.
• Strong product development, and sourcing skills. You know how to negotiate and you
know what good quality looks like.
• Analytical and data-driven: you’re fluent in sell-through reports, inventory dashboards,
and margin analysis. You don’t need someone to pull data for you.
• Taste and product instinct matter to you. You care about how a product looks, feels, and
functions – not just whether it hits a price point.
• You understand brand positioning and can articulate why a product belongs (or doesn’t
belong) in the assortment.
• Comfortable operating in a fast-moving, founder-led environment where priorities shift
and speed matters.
• Bonus: experience in kids’ products, food-contact goods, or licensed/character-driven
categories.