Category Manager – Culinary Experiences Full Time NEW

Location: Delhi

Experience: 6–8 Years

About Broadway

Broadway is redefining modern retail through a curated marketplace of digital-first brands, exceptional experiences, and community-driven engagement. Our mission is to be an agent of change for modern consumption, offering our customers not just products but immersive experiences across fashion, lifestyle, beauty, wellness, and food.

Role Overview

The Category Manager – Culinary Experiences will lead the vision, strategy, and execution of Broadway’s entire food universe, spanning packaged foods, beverages, live carts, and in-store dining concepts. This role is responsible for curating a trend-forward, customer-centric culinary ecosystem that transforms food into an integral part of the Broadway experience while driving commercial success.

Key Responsibilities

• Category Strategy & Planning:
• Define and execute the category vision for Culinary Experiences, ensuring alignment with Broadway’s experience-first philosophy.
• Curate a differentiated mix of local, artisanal, premium, and digital-first culinary brands.
• Build and manage the annual business plan, including sales targets, assortment strategy, and profitability goals.
• Partner & Brand Management:
• Identify, onboard, and manage relationships with food entrepreneurs, chefs, restaurants, and packaged goods brands.
• Lead commercial negotiations, including revenue share, margin structures, and marketing collaborations.
• Ensure partners meet Broadway’s standards of quality, safety, and innovation.
• Customer Experience & Operations:
• Collaborate with operations, design, and events teams to deliver immersive culinary activations such as tastings, pop-ups, seasonal menus, and festivals.
• Oversee seamless day-to-day operations of all food formats, ensuring exceptional service, hygiene, and consistency.
• Work closely with facilities and compliance teams to uphold health and safety standards.
• Marketing & Community Engagement:
• Partner with marketing to create high-impact campaigns, launches, and loyalty programs centered around culinary storytelling.
• Use customer insights to design personalized offers, experiences, and curated menus that drive engagement.
• Performance & Growth:
• Own the P&L for the Culinary Experiences category, ensuring healthy growth and profitability.
• Analyze category performance and continuously refine the mix based on insights and trends.
• Innovate new revenue streams through unique food-led experiences.

Ideal Candidate Profile

• 6–8 years managing premium food experiences, hospitality projects, or category management in food and retail sectors.
• Proven track record in handling diverse culinary categories, including packaged foods, beverages, and live food formats.
• Strong commercial acumen with experience in vendor negotiations, revenue share models, and margin management.
• Deep passion for food culture, culinary trends, and delivering exceptional customer experiences.
• Hands-on experience in curating and executing experiential food concepts, activations, and partnerships.
• Ability to analyze category performance, manage P&L, and drive data-backed decisions for growth.
• Established network within the culinary ecosystem, including chefs, food entrepreneurs, and artisanal brands.
• Skilled at working cross-functionally with operations, design, marketing, and events teams to deliver integrated experiences.
• Previous exposure to premium or lifestyle-driven retail environments is a plus.
• Strong project management skills, with the ability to juggle multiple initiatives and deliver them flawlessly.