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The role in one sentence
You are the person who makes India’s most sophisticated UHNI audience understand why knowing their biology is the most important investment they will ever make — and then makes them act on it.
What 150 is
150 is India’s first physician-managed longevity programme. Doctor led. Supplements. Peptides. GLP-1s. A private longevity concierge — an AI that knows your member’s biology better than any doctor they have met. We run members through a 200-biomarker panel every 90 days, assign a metabolic phenotype, build a personalised protocol, and track biological age reversal longitudinally.
This is not a wellness product. It is a clinical programme built for people with the means, the intelligence, and the motivation to take their biology seriously. The founding cohort is 50 members in Hyderabad. The ambition is the defining longevity brand in India.
We are backed by Crane Venture Partners. Singapore incorporated, operating out of Hyderabad.
Why this role exists
The science is exceptional. The clinical architecture is world-class. The IP is real and being built. None of that matters if the right 50 people in Hyderabad do not hear about it, understand it, believe it, and walk through the door.
There is a specific audience we are targeting: Indian UHNI males, typically 38 to 55, who have built significant wealth, who are analytically rigorous in every other domain of their lives, and who are currently receiving health advice that is embarrassingly below the standard they apply to everything else. They are not buying wellness. They are not interested in a gym programme repackaged with blood tests. They want to understand their biology at the level they understand their balance sheet — in depth, with real numbers, with a plan.
Your job is to reach them, speak to them in a language that earns their respect, and convert that respect into an application to 150.
What you will own
Brand architecture and positioning
150 is the flagship consumer programme. YouLabs is the holding company with four entities — Labs, 150, Axis (B2B), and Dispensary. You own the brand architecture across the holdco and lead consumer expression of it. The tone is elite without being arrogant. Scientific without being inaccessible. The themes are Know Your Biology and Healthplan — the idea that managing your biology should be as structured, continuous, and data-driven as managing your wealth. You set the voice, the visual language in collaboration with design, and the standards every piece of content must meet.
Member acquisition — the only metric that matters in Year 1
The founding cohort is 50 members. These are not marketing numbers — they are clinical enrolments in a physician-managed programme that will generate the first peer-reviewed publications on Indian UHNI longevity. Every member acquired is also a data point. Acquisition strategy must be precise, not broad. The right 50 people in Hyderabad are not found through performance marketing and Meta campaigns. They are found through the right rooms, the right conversations, and the right credibility.
Define and execute the acquisition strategy for the founding cohort and the subsequent scale to 200 members across two cities. CAC is a real constraint. Conversion quality matters more than volume.
Content and scientific communication
Work directly with the Medical and Scientific team to translate clinical science into content that a UHNI Indian male with an MBA and no medical background can read, understand, and find compelling. This means the ApoB explainer that does not talk down to him. The piece on the Asian Indian Phenotype that makes him realise his annual corporate health check is not giving him the picture. The biological age piece that makes the DunedinPACE number feel urgent rather than abstract.
This content serves two purposes: it educates the target audience and it builds the scientific credibility that distinguishes 150 from every other longevity product in the market. You own the editorial calendar, the content standards, and the distribution strategy.
Events and access marketing
The UHNI audience in Hyderabad does not respond to ads. They respond to rooms. Intimate dinners with a cardiologist explaining why ApoB matters more than LDL. Private presentations on GLP-1 pharmacogenomics in Indian populations. Medical education evenings where the science does the selling. Founder-access conversations in the right business networks — YPO, TiE, family office circles, tier one law firms, investment banks.
You design, produce, and manage the event strategy. You identify the access points, build the partnerships, and ensure that every event either acquires a member or builds a relationship that leads to one within 90 days.
Digital and owned channels
Youlabs.co is the holdco site. 150.fit is the programme site. One CTA across everything — apply to 150. You own the digital presence, the SEO strategy, the email sequences, and the WhatsApp-based member communication pre-acquisition. You know the difference between content that builds an audience and content that converts one, and you build both in parallel.
PR and scientific credibility
When Paper one from the Patient Zero cohort is published — target journal Lancet Diabetes & Endocrinology — you own the media strategy around it. What gets pitched to the Economic Times, Mint, and Forbes India. How the publication is turned into a moment that positions 150 as the organisation that is generating the Indian longevity science that nobody else is. You work closely with the CMO to ensure that scientific publications become brand events, not academic footnotes.
Partnership and referral architecture
The most efficient acquisition channel for this audience is referral from within trusted networks — existing members, their wealth managers, their family office advisors, their personal physicians. Build the referral architecture: what incentivises a member to refer, how a physician introduces 150 to a patient they care about, how a family office advisor positions 150 as a credible recommendation. These are not affiliate programmes. They are relationship architectures.
Feedback loop to science and product
You are closer to the market than anyone else in the building. What questions prospects ask before they apply. What objections kill a conversion. What language resonates and what sounds like noise. This intelligence goes directly to the science team to sharpen communication, and to the product team to refine the member experience. The CMO who keeps this intelligence inside marketing is not doing the job fully.
What we are looking for
There is a specific person who is right for this role and they are probably not running marketing at a health and wellness startup right now.
You have built a brand for an audience that does not suffer fools. You know what it means to market to people who can see through positioning — who have been marketed to their entire lives at the highest level and have a finely calibrated filter for what is real and what is not. You may have done this in financial services, luxury, private banking, premium B2C, or a previous consumer health business that was genuinely differentiated.
You are analytically rigorous. You track CAC, LTV, conversion rates by channel, and content engagement by segment. You do not make decisions on instinct when data is available. You also know when data is not sufficient and trust is required — and you build trust through quality of thinking, not volume of output.
You understand science well enough to communicate it accurately. You do not need to be a scientist. You need to be someone who reads a peer-reviewed paper, understands what it is actually claiming, and can turn that into a piece of content that a non-scientist finds compelling without misrepresenting the finding. This is rarer than it sounds.
You are deeply Indian in your market understanding. You know the UHNI Indian male — his reference points, his networks, his relationship to health and to authority, his scepticism toward things that feel like marketing, and his willingness to spend significantly on things he believes are real. You know the difference between Hyderabad, Mumbai, and Delhi as markets for this audience. You do not need to be briefed on the cultural context. You are the cultural context.
You want to build a category, not grow a product. 150 is not the tenth longevity programme in India — it is the first serious one. The marketing job here is partly acquisition and partly category creation: making Indian UHNI males believe that precision longevity medicine is something they should have been doing for the last five years and cannot afford to delay further.
The profile, specifically
Eight to fifteen years in marketing, with at least four years in a senior brand or growth leadership role. A track record of building premium consumer brands with audiences that require genuine credibility, not just reach. Experience with content-led marketing strategies — you have built editorial operations before and you understand the difference between content that performs and content that converts.
Strong networks in the Hyderabad and broader Indian UHNI ecosystem are a significant advantage. If you know the rooms this audience sits in, you are already three months ahead of someone who does not.
Experience in health, healthcare, or life sciences is an advantage but not a requirement. Curiosity about the science and a willingness to go deep on it quickly is a requirement.
