Chief Marketing Officer – D2C Full Time NEW

Or client looking for a high-impact Chief Marketing Officer to lead the marketing charter across a portfolio of fast-scaling D2C brands. This role requires a blend of brand thinking, performance rigor, and business acumen to drive profitable growth, build distinctive consumer brands, and create a scalable marketing engine across categories.

Key Responsibilities

1. Portfolio-Level Marketing Strategy

• Define and drive the overarching marketing vision across multiple D2C brands
• Build a playbook for scaling brands from 0→1 and 1→10
• Allocate budgets effectively across brands based on lifecycle and ROI

2. Performance Marketing & Growth

• Own revenue growth across channels (Meta, Google, marketplaces, affiliates)
• Drive CAC, LTV, ROAS optimization with a strong data-first approach
• Build and scale growth loops across paid, organic, and retention

3. Brand Building & Positioning

• Develop differentiated brand positioning and storytelling for each brand
• Lead campaigns across digital, social, influencer, and offline channels
• Ensure consistency in brand voice, identity, and consumer experience

4. Consumer & Category Insights

• Deeply understand consumer behavior across categories
• Translate insights into product positioning, communication, and GTM strategies
• Partner with product and category teams to drive innovation

5. Omnichannel Marketing

• Lead marketing across owned (website/app), marketplaces, and offline retail
• Build integrated campaigns across online and offline touchpoints

6. Team Leadership & Org Building

• Build and mentor a high-performing team across brand, performance, content, and analytics
• Create a strong culture of experimentation, speed, and accountability

7. Data, Analytics & Martech

• Establish a robust analytics framework to track funnel metrics and attribution
• Leverage CRM, marketing automation, and personalization tools to improve retention

Ideal Candidate Profile

• 15+ years of experience in marketing, with strong exposure to D2C / consumer brands
• Proven track record of scaling brands profitably (not just top-line growth)
• Strong hands-on experience in performance marketing + brand building
• Experience managing multiple brands or categories is highly preferred
• Prior experience in high-growth startups, D2C brands, or new-age consumer companies
• Strong understanding of digital ecosystems, content, and influencer marketing
• Ability to operate both strategically and hands-on