Chief marketing officer (Part-time, Equity only – No pay until funding) Full Time

We are looking for a Chief Marketing Officer (CMO) who will lead brand, growth, positioning, and market expansion for HiWox. This is a founding leadership role with end-to-end ownership of how HiWox is perceived, trusted, and adopted across the healthcare ecosystem.

This is not a campaign-management role — you will be responsible for building a category-defining, credibility-first healthcare brand, while driving both B2B and B2C growth at scale.

Equity Structure (Important)

• This is a pure equity-based leadership role (no fixed compensation initially)
• 3–4 rounds of discussions → 1-month NDA-based working cohort → Leadership/cofounder agreement
• Equity finalized post funding & Pvt. Ltd. registration
• 5-year vesting structure
• Fixed compensation begins post funding
• You will be part of the core leadership team building HiWox from ground up

Key Responsibilities

• Marketing Vision & Strategy (Core Focus)
• Define and own the overall marketing vision and roadmap for HiWox
• Build strategies across branding, growth, content, partnerships, and distribution
• Align marketing with innovation pipeline, product launches, and long-term company vision
• Brand Building & Category Positioning
• Create a strong brand identity centered on healthcare innovation and trust
• Position HiWox as a thought leader in emerging and underserved healthcare domains
• Ensure consistent and powerful messaging across all channels and touchpoints
• Thought Leadership & Authority Building
• Lead content, storytelling, and knowledge-driven marketing
• Build HiWox’s presence through LinkedIn, industry forums, research publications, and media
• Position the company and its leaders as experts in innovation and healthcare
• Growth & Performance Marketing
• Design and execute scalable growth strategies across digital channels
• Build structured funnels for user acquisition, partner onboarding, and engagement
• Optimize CAC, LTV, and conversion metrics through data-driven decision-making
• Go-To-Market & Product Launch Strategy
• Lead go-to-market strategies for new products, pilots, and innovations
• Ensure strong positioning, messaging, and adoption during launches
• Work closely with product and innovation teams to translate solutions into market-ready offerings
• Ecosystem & Partnership Marketing
• Drive marketing efforts for institutional partnerships, healthcare collaborations, and ecosystem players
• Build strong B2B marketing strategies targeting hospitals, institutions, and organizations
• Position HiWox effectively within industry networks and strategic alliances
• Team Building & Leadership
• Build and lead the marketing team across content, performance, and brand functions
• Define structure, roles, and processes for a scalable marketing organization
• Foster a culture of ownership, experimentation, and high-performance execution
• Data-Driven Strategy & Optimization
• Track and analyze marketing performance across channels
• Use insights to refine positioning, campaigns, and growth strategies
• Continuously improve efficiency and impact of marketing efforts

Who Should Apply

• 6–12+ years experience in marketing, brand building, or growth leadership roles
• Strong experience in healthcare, wellness, deep-tech, or innovation-driven sectors
• Proven track record in building brands from 0→1 or scaling startups
• Expertise in both brand strategy and performance marketing
• Experience in B2B + B2C marketing environments
• Strong leadership, strategic thinking, and execution capabilities

What Makes This Role Different

• Founding leadership role with end-to-end ownership of marketing
• Opportunity to build a category-defining healthcare innovation brand
• Focus on credibility, trust, and long-term positioning, not short-term campaigns
• Direct impact on company growth, partnerships, and market perception

Impact You Will Create

• Establish HiWox as a recognized leader in healthcare innovation
• Build a strong brand, trust, and market presence
• Drive scalable user, partner, and ecosystem growth
• Play a key role in taking HiWox from idea stage to a high-impact company

Skills: strategy,branding,marketing