Chief Marketing Officer – Remote Full Time

A fast-growing D2C fashion-tech brand in the premium athleisure & sustainable activewear space, we’re scaling our global digital footprint with data-driven, emotionally resonant marketing strategies. We blend performance storytelling, community-led growth, and AI-powered personalization to convert conscious consumers into loyal brand advocates—no legacy retailers, no intermediaries, just direct-to-consumer innovation across social, search, and emerging channels.

Role & Responsibilities

• Orchestrate the global brand narrative: lead positioning, creative campaigns, and messaging architecture across digital, social, and experiential touchpoints.
• Own P&L for marketing spend: drive ROAS, CAC, and LTV optimization via paid media (Meta, Google, TikTok), influencer ecosystems, and email/SMS automation.
• Build and scale a high-performance hybrid marketing team: direct remote managers across performance, content, brand, and growth disciplines.
• Partner with Product & CX to design retention flywheels: loyalty programs, UGC engines, and community-driven product feedback loops.
• Integrate marketing tech stack (CRM, CDP, analytics platforms) to unify customer journeys and trigger hyper-personalized content at scale.
• Present quarterly marketing ROI, funnel health metrics, and strategic recommendations directly to the CEO & Board.

Skills & Qualifications

Must-Have

• Meta Ads Manager
• Google Analytics 4
• CRM Platform (Klaviyo / Braze)
• Marketing Automation (HubSpot / ActiveCampaign)
• A/B Testing Tools (Optimizely / VWO)
• UTM & Attribution Modeling
• Brand Positioning Frameworks
• Marketing Analytics Dashboarding (Looker / Tableau)

Preferred

• Experience in D2C fashion or activewear verticals
• Familiarity with Shopify Plus or BigCommerce ecosystems
• Knowledge of TikTok Shop or emerging social commerce platforms

Benefits & Culture Highlights

• Zero commute, 100% remote — work from anywhere in India with flexible hours
• Equity stake + performance-linked bonuses based on CAC/LTV outcomes
• Access to premium wellness stipend, annual retreats, and branded product drops

Skills: marketing activation,positioning,d2c,digital