City Head – BTL Marketing Full Time NEW

Akshayakalpa is India’s first certified organic dairy enterprise, combining scientific practices with traditional dairy farming heritage. Rooted in sustainability, Akshayakalpa’s eco-friendly approach ensures all products, from farm to fridge, are free from antibiotics, chemicals, and preservatives. By empowering a community of farmers with resources to build ethical and profitable businesses, the company prioritizes humane and sustainable practices. Cows are nourished with organic fodder, roam freely, and are free from hormones, resulting in high-quality, highly nutritious dairy products. Akshayakalpa offers a range of organic products, including Farm Fresh Milk, A2 Milk, curd, ghee, butter, paneer, and artisan cheese—all embodying sustainability, nutrition, and excellent taste.

Role Description

This is a full-time, on-site role for a City Head – BTL Marketing based in Mumbai. The role involves planning and executing Below the Line (BTL) marketing activities to build brand awareness and engage consumers. Responsibilities include creating comprehensive market plans, managing local marketing campaigns, conducting market research for insights, coordinating with sales teams to drive campaign objectives, and fostering public relations to build a positive brand reputation within the assigned city. The City Head will also be responsible for achieving targeted marketing outcomes and reporting on campaign performance.

Qualifications

• Expertise in Market Planning and Marketing Management to design and execute strategic campaigns
• Strong Market Research skills to gather and analyze data for informed decision-making
• Experience in Sales and developing strategies to achieve marketing objectives
• Excellent Public Relations skills for building relationships and promoting the brand effectively
• Proven ability to manage teams and collaborate across departments to drive results
• Analytical mindset with strong problem-solving skills
• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus
• Prior experience in BTL marketing, particularly in FMCG or related industries, is highly desirable