Communications Specialist Full Time NEW

Job Title: Brand & Communications Specialist

Location: Hyderabad, India

Advance Auto Parts India is seeking a strategic and hands-on Brand & Communications specialist to drive employer branding and corporate communications for its India Centre. This role will play a critical part in positioning Advance India as a differentiated GCC by building a compelling employer value proposition (EVP), amplifying leadership and culture narratives, and delivering high-impact, insight-led communication across internal and external channels.

The role requires a blend of strategic thinking, storytelling excellence, and execution rigor, with a strong focus on measurable outcomes and brand impact.

Key Responsibilities

• Strategic Communications & Employer Branding
• Contribute to the development and execution of employer branding initiatives aligned with business and talent priorities
• Help shape and strengthen the Employer Value Proposition (EVP)
• Drive storytelling initiatives that position Advance India as a growing and people-centric GCC
• Execute integrated campaigns across digital, social, campus, and media channels
• Drive thought leadership, PR, and media visibility initiatives to enhance brand perception
• Build leadership, employee, and culture-focused content across platforms

Internal Communications

• Own and execute the internal communications strategy framework across channels
• Partner on executive and leadership communication including key messaging, town halls, and organizational updates
• Drive change communication initiatives aligned with business transformation and growth
• Strengthen culture and engagement through impactful storytelling
• Ensure consistency in tone, voice, and messaging across all internal channels

Social Media & Digital Strategy

• Execute a LinkedIn-first, multi-channel content and social media strategy
• Create and manage engaging content including employee stories, leadership narratives, videos, and campaign assets
• Drive employee advocacy and leadership visibility
• Monitor trends, audience insights, and competitor activity
• Track, analyze, and optimize performance using data-driven insights

Executive Storytelling & Content

• Develop executive-ready presentations, narratives, and communication assets
• Translate complex business priorities into clear, compelling, and impactful stories
• Support leadership forums, reviews, external engagements, and industry platforms

Agency & Stakeholder Management

• Manage creative, digital, and PR agencies end-to-end
• Partner closely with HR, Talent Acquisition, business leaders, and global teams to align messaging
• Ensure brand consistency across all communication touchpoints
• Collaborate with global communications teams to align with enterprise brand frameworks

Qualifications & Skills

• MBA or Master’s degree in Marketing, Communications, or a related field preferred
• 5+ years of experience in corporate communications, employer branding, PR, and digital marketing
• Proven expertise in building employer brands and executing integrated campaigns end-to-end
• Exceptional storytelling, writing, and editing skills with strong attention to voice and consistency
• Advanced proficiency in PowerPoint with experience in executive-level storytelling
• Strong experience managing agencies and cross-functional stakeholders
• Analytical mindset with the ability to measure and optimize communication impact
• Experience leveraging AI-powered tools (e.g., Microsoft Copilot, and similar platforms)
• High ownership, attention to detail, and execution excellence
• Ability to operate in a fast-paced, evolving environment with expanding scope

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We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.