Community and social Designer Full Time NEW

A design-first role for someone who creates, connects, and builds communities, not just posts.

Studio Analogy Design

Role Title Creative Social and Community Designer

Type Full-time, in-studio

Location Bangalore (in-studio only, no remote or hybrid)

Reports To The Creative Strategist

Works With Marketing Consultant and Video Producer

About Analogy

Analogy is an award winning design studio that works extremely closely with founders in building hardware and physical product design and development.

Our clients are hardware founders, product managers, and R&D teams building real, shippable things.

Our brand lives at the intersection of deep technical expertise and clear, human communication. We are building an audience of hardware founders, designers, and engineers who trust Analogy as the guide for their product journey. Content is how we earn that trust.

Why We Are Hiring for This Role

Our current social media and community work has been handled in-house, and we have built a solid foundation: an active content engine, a 90-day marketing plan, a functioning community, and influencer relationships in progress. As we scale, we need someone dedicated to owning this layer of the brand.

This is not a post-scheduler role.

We are looking for someone who thinks like a designer, communicates like a storyteller, and operates like a community builder. You will be the voice of Analogy on social media and the host of our communities, responsible for how the brand feels, not just what it says.

What You Will Own

Social Media Content (LinkedIn and Instagram)

• Draft, refine, and schedule all LinkedIn posts, typically 4 to 5 per week, adapted from our blog and video content
• Draft, refine, and schedule all Instagram posts and carousels, typically 3 to 4 per week
• Use AI-generated drafts (from Okara.ai, our AI marketing tool) as a starting point and shape them into Analogy’s voice: thoughtful, direct, founder-facing, technically credible
• Manage scheduling across Buffer, Later, or equivalent tools
• Collaborate with Dipesh on Instagram Reels. You direct the content, he handles filming and editing
• Coordinate with Brij (Marketing Consultant) on the content calendar and blog-to-social repurposing
• Ensure every post goes through the Co-Founder’s review before publishing (24-hour review cycle for social)

Community Building and Management

• Own and actively manage Analogy’s free community. Moderate, post regularly, respond to members, surface conversations
• Own and actively manage Analogy’s paid community. Deliver value, post exclusive content, maintain energy and engagement
• Create platform-specific community content, not just repurposed social posts. The community gets original material
• Track community health metrics: active members, engagement rate, churn, new joins
• Identify and nurture the most engaged community members. Build a sense of belonging and insider access

Influencer and Creator Relations

• Own all influencer relationship management. Identify, approach, and build ongoing relationships with hardware founders, product creators, and maker-community voices
• Co-produce influencer collab content with Dipesh. You handle the relationship and the content brief, Dipesh handles production
• Manage the influencer pipeline from outreach through conversation, agreement, content brief, live post, and tracking
• Target hardware founders with 5K to 50K followers who document their build journey. We offer Analogy’s expertise and content; they get reach and credibility
• Report on collab reach, referral traffic, and follower growth from each collab

Analytics and Reporting

• Track LinkedIn, Instagram, and community metrics weekly: follower growth, reach, engagement rate, saves, profile visits
• Input data into the team’s monthly marketing dashboard (built in Google Looker Studio, working alongside Brij and Anirudh)
• Use GA4 referral data to understand which social content drives website traffic and leads
• Identify what is working and feed insights back into the content calendar

Design and Visual Communication

• Design or art-direct social graphics, carousels, and LinkedIn visual posts. You do not need to be a production designer, but you must have a strong visual eye and be able to work in Canva, Figma, or equivalent
• Ensure every piece of content feels visually consistent with the Analogy brand: clean, minimal, technically intelligent
• Collaborate with Dipesh on Reel cover frames, carousel design, and any branded visual elements for influencer collabs

Who You Are

You are a designer first

You have a design background: product design, communication design, UX, or similar. You understand what good design feels like and why it matters. You can look at a LinkedIn post and know immediately if the visual hierarchy is wrong. You think in systems, not one-off posts.

This is essential because Analogy’s audience is hardware founders, product designers, and engineers. If you cannot speak their language, even at a surface level, the content will feel off. You do not need to know how to design a PCB. But you should understand what a product development studio does and why it is hard.

You understand marketing, but it is not your whole identity

You know how social media algorithms work. You have run campaigns. You understand reach, impressions, engagement rate, and why saves matter more than likes. You have used a scheduling tool and an analytics dashboard.

But you are not someone who optimises purely for metrics. You care about the quality of the work: what you are actually saying, not just how many people saw it.

You have built and managed communities

This is the part of the role we care most about beyond social content. Building a community is different from growing a following. It requires showing up consistently, knowing your members, creating moments of connection, and giving people a reason to stay.

You have done this before: in a Circle, Slack group, Discord, private Facebook group, or similar. You know what a healthy community looks like and what early signs of disengagement feel like. You enjoy people.

You work with creators and influencers naturally

You know how to approach someone in a DM without it feeling transactional. You understand that a good influencer relationship is a real relationship, and that the best collabs come from genuine alignment, not just audience size.

Requirements

Essentials

• Background in design: industrial design, product design, graphic design, UX, or a closely related field
• 1 to 2 years of hands-on social media management (LinkedIn and Instagram required)
• Demonstrable experience building or managing an online community (paid or free)
• Strong written communication. You can write a compelling hook, an empathetic community post, and a concise DM without them sounding the same
• Comfortable working with AI content tools (experience with ChatGPT, Notion AI, or similar)
• Proficiency in Canva, Figma, or equivalent for creating and adapting social visuals
• Familiarity with social analytics: LinkedIn Analytics, Instagram Insights, or equivalent
• Organised and self-directed. You manage your own calendar, deadlines, and review cycles without needing to be chased

Strong Advantage

• Experience in a design studio, product company, hardware startup, or engineering-adjacent environment
• Prior influencer or creator partnership management (even at a small scale)
• Experience with Buffer, Later, or equivalent scheduling tools
• Basic understanding of Google Analytics (GA4) or Looker Studio
• Experience with community platforms: Circle, Slack (community), Discord, Mighty Networks, or similar
• Understanding of B2B content strategy. Our audience is founders and product teams, not consumers

What Success Looks Like in the First 90 Days

Week

1 to 2 Weeks: Deep dive into Analogy’s brand, content plan, past posts, and community. Audit what is working and what is not. Shadow Dipesh on one shoot. Shadow Brij on the content calendar.

3 to 4 Weeks: First independently drafted and published LinkedIn and Instagram posts (reviewed before going live). First influencer identification list submitted. Community: welcome message and first original post live.

5 to 8 Weeks: Fully owning the social calendar with minimal direction. First influencer conversation initiated. Community engagement rate tracked and baseline established. First collab brief drafted with Dipesh.

9 to 12 Weeks: First influencer collab content live. Measurable improvement in community engagement. Consistent review cycle running. Monthly analytics report delivered to team.

What We Offer

• Direct access to senior creative leadership. You will understand the business, not just execute tasks
• A real brand with real audiences and real communities to build, not starting from zero
• Work alongside a team that makes physical products. You will get a behind-the-scenes view of hardware development that most people never see
• Creative latitude. We have a content engine and a plan, but we are not precious about how things get done
• A role where design thinking is valued as much as marketing execution

How to Apply

Apply below on linkedin. Applications are reviewed on a rolling basis and those that qualify will be notified to fill in a specific application form with an assignment.

Applications without a design background or community management experience will not be considered.