Copywriter | HigherEducation Full Time NEW

upGrad Private Limited – www.upgrad.com

About Us –

upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.

Designation – Senior Associate – Copy Writing (HigherEducation India)

Work Location – Bangalore

Work Mode – In-Office

About the Role

We’re looking for a Copywriter to create clear, compelling, and high-impact content across campaigns, websites, learner communications, and video storytelling. This role is ideal for a strong writer who is hands-on with AI tools and excited about building scalable, AI-native content workflows in a fast-growing EdTech environment.

Responsibilities

• Write sharp, engaging copy for websites (landing pages, product pages, SEO content), campaigns, product marketing, social media, and learner-facing communications.
• Craft scripts, narratives, and storyboards for explainer videos, learning content, and promotional assets.
• Actively use AI writing and video tools (ChatGPT, Jasper, Writesonic, Descript, Synthesia, etc.) to ideate, draft, optimize, personalize, and localize content.
• Collaborate closely with design, video, marketing, and product teams to ensure cohesive storytelling across platforms.
• Maintain and evolve the brand voice across all content touchpoints.
• Support and review work from junior writers; contribute to building AI-first content workflows within the team.

Skills & Qualifications

• 4–5 years of writing experience (ad agency, digital agency or brand side).
• Strong portfolio covering website content, campaign copy, digital content, and video scripts.
• Excellent command of language with the ability to simplify complex ideas into engaging narratives.
• Hands-on experience using AI writing and video tools as part of day-to-day content creation.
• Strong collaboration, communication, and storytelling skills

Why Join Us?

• Opportunity to shape the future of online higher education in India
• Work with top academic institutions and strategic thinkers
• Fast-growing, entrepreneurial environment with a high degree of autonomy
• Be part of a purpose-driven company that values innovation, execution, and scale