Copywriter (Performance / Ads) Full Time

About the Role

We are looking for a performance-focused copywriter who can write high-converting ad copy and help guide ad creatives.

This is not just content writing—you will be responsible for creating ad angles, suggesting ideas for creatives (image/video), and improving performance through A/B testing.

You will work closely with our design team to produce ads that drive conversions and scale campaigns.

Key Responsibilities

Ad Copywriting

• Write high-converting copy for:
• Google Ads (Search, Performance Max)
• Paid ads (headlines, descriptions, scripts)
• Develop strong hooks, messaging, and CTAs

Ad Creative Direction

• Suggest ad angles and concepts (e.g., problem/solution, premium, eco-friendly)
• Guide designers and video editors on:
• What message to show
• How to structure the ad (hook → benefit → CTA)
• Collaborate to create effective image and video ads

A/B Testing & Optimization

• Propose and run A/B tests for:
• Headlines
• Ad copy
• Creative angles
• Analyze performance and suggest improvements

PPC Understanding (Basic)

• Understand key metrics: CTR, CPA, ROAS
• Work with the team to improve ad performance
• Align copy with targeting and campaign goals

Requirements

• 2+ years experience in copywriting (ads, marketing, or performance)
• Strong understanding of what makes ads convert
• Basic knowledge of Google Ads / PPC
• Experience with A/B testing or optimization mindset
• Ability to think from a customer perspective
• Strong communication skills (able to guide creatives clearly)

Nice to Have

• Experience in e-commerce / Shopify / DTC brands
• Experience with Meta Ads or TikTok Ads
• Familiarity with analytics tools (Google Analytics / GA4)
• Experience working with designers or creative teams

Compensation

• Competitive salary based on experience (PH / India market)
• Performance-based incentives possible
• Long-term opportunity

How to Apply

Please include:

• Resume
• 2–3 examples of ad copy you’ve written
• Answer this question:

“Give 2 ad angles for a baby diaper brand and explain why they would work.”

• Expected salary
• Availability for interview (9:30 AM – 5:30 PM Pacific Time)

Pay: ₹25,000.00 – ₹75,000.00 per month

Work Location: Remote