Creative Lead Full Time NEW

Role Overview

We are looking for a Creative Lead – Design & Strategy who can create, drive, and execute strategy, not just visuals. This is not an execution-only role. We are looking for someone who understands why a design exists, what business problem it solves, and how it supports brand, marketing, and growth objectives.

This is a lead-level role for a senior designer who has spent years in an agency environment and is ready to own both design and visual strategy end-to-end.

Roles & Responsibilities

• Co-creating and shaping creative and visual strategy for brands and campaigns
• Translating brand, marketing, and communication strategy into scalable design systems
• Leading creative thinking, ideation, and strategic direction, not just following briefs
• Ensuring design output supports reach, recall, engagement, and brand positioning
• You will work closely with strategy, content, PR, and account teams and play a key role in defining how brands think, communicate, and show up visually across platforms.

Strategic Design Leadership

• Actively contribute to and help create brand and campaign strategy, not just execute it
• Own and drive the visual and creative strategy across multiple client accounts
• Translate brand positioning, audience insights, and business objectives into strong visual direction
• Participate in ideation, planning, and strategy discussions from the start—not only execution stages
• Question and refine briefs to ensure creative solutions are strategically sound, effective, and measurable
• Build scalable visual systems, design frameworks, and brand guidelines that maintain consistency across platforms

Creative Direction & Execution

• Lead the design of high-quality assets across digital and print (social media, campaigns, ads, presentations, brand collaterals)
• Oversee illustration, typography, layout, and overall visual storytelling
• Ensure all creative output meets brand standards, platform relevance, and quality benchmarks
• Maintain and evolve design templates and asset libraries

Team & Cross-functional Leadership

• Guide and mentor junior and mid-level designers
• Collaborate closely with content writers, strategists, PR managers, and account leads to shape ideas and narratives
• Provide clear creative direction and feedback to elevate overall output
• Manage design workflows, timelines, and priorities in a fast-paced agency environment

Process, Ownership & Quality Control

• Track assignments and deliverables across internal systems
• Maintain proper archiving of design assets for reuse and scalability
• Review, refine, and approve creatives before client delivery
• Coordinate with print vendors and oversee proofing where required

Skills & Qualifications

• 6-10 years of experience in a creative or marketing agency.
• Proven experience in a lead or senior design role with strategic ownership.
• Strong understanding of branding, visual identity, campaign thinking, and strategy-led design.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Ability to connect design and creative strategy with marketing and business outcomes.
• Experience designing for digital-first brands and social platforms.
• Strong communication, leadership, and decision-making skills.
• Working knowledge of motion graphics / video tools (After Effects, Premiere Pro).
• Understanding of UI/UX principles.
• Experience with print production, vendor coordination, and press checks.
• Exposure to 3D or advanced design tools.
• Designers who have grown in an agency ecosystem.
• Creative leaders who enjoy creating strategy as much as executing it.
• Professionals who think in campaigns, narratives, and brand systems, not just posts.
• Designers confident enough to lead strategic conversations, not just execute instructions.