CRM & Marketing Operation Specialist Full Time

Founders today are building global companies from day one — but the systems that manage their money were built for a different era. Aspire exists to change that!

We’re building the financial operating system for global founders, bringing banking, software, and automation into a single platform so businesses can move faster across borders and stay focused on building.

Aspire is built by people who think from first principles, care deeply about solving hard problems, and take real ownership of their work. Our team brings global experience from leading fintech and technology companies, and many of us are former founders and operators who understand what it takes to build thoughtfully, make trade-offs, and deliver at scale in a global environment.

Backed by leading global investors including Y Combinator, Peak XV, and Lightspeed, Aspire has been trusted by more than 50,000 startups and growing businesses worldwide to manage their finances since 2018. Together with partners like J.P. Morgan, Visa, and Wise, we’re building for the next generation of global companies.

About The Role

We are scaling our marketing engine across multiple markets and need a detail-obsessed Marketing Specialist to own our customer communications engine end-to-end. You will be the operational backbone of our marketing team — ensuring every campaign and promotion ships on time and within SLA, running day-to-day campaign execution across our ticketing and lifecycle marketing platforms, and continuously re-engineering how we work through automation and AI. Your mandate is to create operational clarity, ship campaigns faster, and turn repetitive work into reliable, automated systems.

Customer Communications Engine Owner

You are the owner of our customer communications engine — accountable for the reliability, performance, and on-time delivery of every message we send. Success is measured by SLA adherence and the overall health of the engine.

• Own the workflows across our ticketing and lifecycle marketing platforms. Administer and maintain intake queues, boards, request forms, statuses, transitions, custom fields, automations, and delivery configuration so the engine runs predictably. Be the single admin of record for how marketing communications are built and shipped.
• Ensure everything is shipped within SLAs. Triage incoming requests, assign ownership, enforce deadlines, unblock teams quickly, and monitor engine health through dashboards and reporting on throughput, bottlenecks, and SLA performance.
• Support optimisation of campaign performance through best practice and testing. Maintain templating standards, QA checklists, A/B and holdout testing frameworks, deliverability hygiene, and segmentation quality so every send performs to its potential.

Campaign Execution Ownership

You own the day-to-day execution of campaigns and promotions from brief to launch, acting as the single point of contact for stakeholders requesting marketing communications.

• Operationally manage campaign execution end-to-end. Own intake, translate briefs into build-ready specs, align stakeholders, configure campaigns and promotions (segments, journeys, templates, triggers), and deliver on the agreed timeline with zero defects. Coordinate across Lifecycle, Growth, Product, Compliance, and Geo teams to keep launches on track.
• Support optimisation of campaign performance based on learnings. Close the loop on results, surface insights to Lifecycle and Growth partners, and feed findings back into templates, playbooks, and future launches so every cycle is better than the last.

Workflow Automation and AI-Driven Efficiency

You are expected to continuously re-engineer how this engine runs so it gets faster, cheaper, and more reliable over time.

• Enhance SLAs and workflows through automation and AI. Identify repetitive, manual, or error-prone steps in the campaign lifecycle and redesign them using workflow automations and AI tools. Apply AI to briefing, QA, content variation, segmentation, and reporting. Build, maintain, and document automations so improvements are durable and scalable across the team.

Minimum Requirements

• 3–5 years of experience in marketing operations, campaign execution, lifecycle marketing, or a similar execution-heavy role (ideally in B2B fintech or SaaS).
• Proven track record of building and launching campaigns in a lifecycle or marketing automation platform.
• Strong proficiency in ticketing / project management tools — comfortable administering projects, configuring workflows, request forms, and automations.
• Demonstrated “automation-first” mindset — you instinctively look for ways to eliminate manual work through workflow automations, scripting, or AI copilots.
• Practical experience applying AI tools (LLMs, AI agents, prompt workflows) to speed up marketing operations.
• Strong project management skills; able to keep dozens of campaigns and requests moving in parallel without dropping quality.

Preferred Qualifications

• Hands-on experience with Customer.io (or comparable platforms such as Braze, Iterable, HubSpot, or Marketo).
• Administrator-level experience with JIRA (boards, workflows, automations, request forms); JIRA admin certification a plus.
• Experience with workflow automation tools such as Zapier, n8n, or native platform automations.
• Familiarity with Google Workspace, Notion/Confluence, and Slack.

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Aspire. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Aspire may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Aspire’s Candidate Privacy Notice